visual communication

Question 1

What is visual communication?

Answer 1

Visual Communication is the use of visual elements to convey ideas and information which includes signs, typography, drawing, graphic design, illustration, advertising, animation,..

Question 2

Who invented the invention of printing?

Answer 2

Johannes Gutenberg

Question 3

What are petroglyphs?

Answer 3

Images incised in rock

Question 4

What are pictographs?

Answer 4

Visual symbols which are created to represent ideas, objects, or actions.

Question 5

What are the elements of visual design?

Answer 5

1. Line
2. Colour
3. Size
4. Shape
5. Texture
6. Direction
7. Typography
8. Value

Question 6

What are the buildings blocks of visual hierarchy?

Answer 6

1. Size
2. Colour
3. Layout
4. Spacing
5. Style

Question 7

What are the differences between signs and symbols?

Answer 7

Signs have more limited and descriptive meanings than symbols, which are more subjective and abstract.

Signs are graphic representations that convey information, while symbols are mental representations that use elements to represent reality.

Signs are informative and offer to mean, while symbols are metaphors and have meanings by analogy or convention.

Question 8

What is the difference between denotation and connotation?

Answer 8

Denotation is the literal meaning of a word.
Connotation is the emotional or cultural associations that a word evokes, which may vary depending on the context or the audience.

Question 9

What is the difference between similes and metaphors?

Answer 9

Similes use words such as ‘like’ or ‘as’ to make an indirect comparison.

Metaphors make a direct comparison without using ‘like’ or ‘as’

Question 10

Who came up with the theories about semiotics?

Answer 10

Charles Sanders Peirce

Question 11

What are semiotics?

Answer 11

the study of signs and symbols and their use or interpretation.

Question 12

What are the difference between kerning and tracking?

Answer 12

Kerning: the spacing between letters or characters in a piece of text to be printed.

Tracking: involves the spacing between throughout the entire word or phrase.

Question 13

What is readability?

Answer 13

Readability is a measure of how easy or difficult it is to read and words or a piece of written text.

Question 14

What is legibility?

Answer 14

Legibility is a measure of how easy it is to distinguish one letter or
character from another in a particular typeface.

Question 15

What are the factors that play into the readability of a font or a typeface?

Answer 15

1. Type Size
2. Type Case
3. Letter Spacing/Tracking
4. Leading/Line Spacing or height
5. Colour/Contrast
   6.Line Length

Question 16

What is hierarchy?

Answer 16

Hierarchy defines how to read through content. It shows the user were to start reading and where to read through.