Vision Statement

Question 1

Definition of Vision Statement

Answer 1

A statement that outlines the desired future state or long-term goals of the product

Question 2

Components of a Vision Statement

Answer 2

-Inspiration: Motivates and inspires the team
-Direction: Provides a clear direction
-Purpose: Explains the purpose and value
-Format: “For [target customer], who [statement of need or opportunity], the [product name] is a [product category] that [key benefit, compelling reason to buy]”