viscomm definitions Flashcards
1
Q
kerning
A
kerning refers to the space
between two letters.
2
Q
alignment
A
alignment refers to the setting of
text flow on a page.
3
Q
leading
A
the space between multiple lines of text. measured from baseline to baseline
4
Q
tracking
A
tracking refers to the space
between entire segments of text
5
Q
font
A
A font is the one size, weight and width of a typeface
6
Q
typeface
A
Typeface is the overall style or visual appearance
7
Q
serif
A
Serifs are the small tick-like lines at the end of character strokes.
8
Q
type families
A
Type families are the complete set of one typeface
9
Q
design principles (8)
A
Hierarchy, Scale, Proportion, Contrast, Cropping, Pattern, Balance, Figure ground
HSP CCP BF
10
Q
design elements (8)
A
Shape, Color, Line, Point, Form, Tone, Texture, Type
SCLPFTTT
