viscom Flashcards
1
Q
design elements
A
colour, line, point, texture, shape, type, form, tone
2
Q
design principles
A
figure-ground, cropping, contrast, hierarchy, scale, balance, pattern, proportion,
3
Q
characteristics of typography
A
baseline, x-height, ascender, descender, bar, stem, leading, kerning, tracking, serif
4
Q
vector
A
Illustrator
5
Q
raster
A
photoshop
6
Q
non digital media
A
pencils, ink, marker, pastels, acrylic paint, gouache, dye, film
7
Q
CLAIGS
A
culture, location, age, interests, gender, socio-economic position
8
Q
logo types
A
wordmarks, mascot, pictorial marks, combination marks, monogram,
9
Q
stages of design process
A
brief, research, idea generation 1 and 2, pooch (problem, options, outcomes, choices), development
