Video Industry Flashcards
Understand cost structures and size.
How much does it cost to produce animated video?
The typical animated promo video costs anywhere from $3K to $10K a minute.
How much does a good animator charge?
$300 to $500 per day.
How fast can an animator produce video?
About 1 minute per week.
What does a studio charge for a 30 second TV ad?
$100k to 400K
How much does it cost per second for animated vs TV ad?
$170 for animated and $3000 for tv ad
What was the spend on mobile video ads in 2013?
about $3b
What was the spend on video TV ads in 2013?
$74.5 billion spent in 2013 on television ads.
What % of people share video?
1 in 2
What % of people comment on video?
1 in 3
How much does video increase front page Google result?
53X
What does a video do to email click through rates?
ups them by 96%
How does video improve landing page?
increases engagement and response rates by 4-7x
How much of internet traffic is video?
60%
