Video

Question 1

VPAID

Answer 1

Video Player-Ad Interface Definition -

1. Codes that runs within video players and spruce up your ad with interactive features like overlays for views to click and read more, and many others.
2. Developed by IAB for interactions between ad units and video player focused on enabling rich interactive in-stream ad experience.
3. Enables interactivity and measuring of how well your video ad does through engagement tracking.
4. Overlay on VAST

Question 2

VAST

Answer 2

Video Ad Serving Template -

1. Provides a generic framework for embedding in-stream video ads.
2. Designed to facilitate and standardize the communication between video players and video ad server

Think of IAB VAST as scripts that give consistent instructions to the viewers’ video players on how to handle an ad. It tells the player

which ad to play,
how the ad should show up,
how long it should last, and
whether the viewers can skip it
where to find the ad (the ad server)
what the click-through URL should be

Question 3

Video Players

Answer 3

Players that are embedded on publisher’s website or in mobile apps, and used to display ads and videos.

Question 4

VAST Ad Tag

Answer 4

1. A set of standardized code (based on VAST guidelines) that is placed on publisher’s site or in-app that communicates with the ad server.
2. It tells the server what type of ad to be displayed based on targeting criteria.
3. Each ad space will need a new ad tag.