VGD Terms

Question 1

Variation of weights (bold, italic, and thin) of a typeface

Answer 1

Font

Question 2

A style with a certain shape of letters. It’s a family of fonts

Answer 2

Typeface

Question 3

A technique in typography that lets you add or subtract the uniform space between groups of letters.

Answer 3

Tracking

Question 4

To adjust the spacing between individual characters in a word

Answer 4

Kerning

Question 5

A function that creates a gradual transition from one color to another across a surface of a shape.

Answer 5

Gradient

Question 6

A tool that creates a mesh on a shape. Each editable point allows you to add colors, and do shading for a 3D effect.

Answer 6

Gradient Mesh

Question 7

It refers usually to a cloth or sheet hung at the back of an object.

Answer 7

Backdrop

Question 8

Anything that is behind something. A part of an image or design that appears the furthest.

Answer 8

Background

Question 9

A file format that saves flattened vector graphics, but does not support transparency.

Answer 9

Encapsulated PostScript

Question 10

It contains unflattened content that can be edited

Answer 10

Adobe Illustrator Artwork

Question 11

It is produced by adding white to a pure color; thus increasing the lightness.

Answer 11

Tint

Question 12

A grayed-down color becomes a tone, When gray is added to colors, it reduces the chroma of a color.

Answer 12

Tone

Question 13

A logo design with a distinct typography style based on letters such as initials or abbreviations.

Answer 13

Lettermark

Question 14

Unique typographic treatment is given to the text in corporate or brand logos.

Answer 14

Wordmark

Question 15

Purest form of color - one that’s not a shade or a tint. These are red, orange, yellow, green, blue, violet.

Answer 15

Hue

Question 16

An all-encompassing word referring to a hue, shade, tint and tone. Any value of a hue refers to a color.

Answer 16

Color

Question 17

Number of dots per inch on a printed page.

Answer 17

DPI

Question 18

Pixel per inch measures the pixel density of a digital image. Fewer pixels give a pixelated output.

Answer 18

PPI

Question 19

Portion of an electronic or print page left unmarked. It can be in any color not just white.

Answer 19

White Space

Question 20

A deliberate attempt to leave space around or within shapes to create a meaningful visual illusion.

Answer 20

Negative Space

Question 21

A blueprint of your artwork involving brainstorming and sketching. It helps you structure design.

Answer 21

Wireframes

Question 22

Representation of design before finalizing solutions. A phase when you can interact with your creation to improve it.

Answer 22

Prototypes

Question 23

A.k.a raster graphics, is an unresizable image made from a pixel grid. It’s saved as a GIF, JPEG, or PNG.

Answer 23

Bitmap

Question 24

An editable design made from mathematical formulas. It can be saved as an AI, EPS, PDF, SVG file.

Answer 24

Vector

Question 25

It is made from pure white and black.

Answer 25

Black and White

Question 26

An image of artwork with a range of value through white to black tints and shades.

Answer 26

Gray Scale

Question 27

To remove outer parts of an image (that are unrequired) using a digital software, for emphasis.

Answer 27

Cropping

Question 28

Lines added on the corners of an image, artwork or canvas to help printers with cutting and framing.

Answer 28

Crop Marks