VGD Terms Flashcards
Variation of weights (bold, italic, and thin) of a typeface
Font
A style with a certain shape of letters. It’s a family of fonts
Typeface
A technique in typography that lets you add or subtract the uniform space between groups of letters.
Tracking
To adjust the spacing between individual characters in a word
Kerning
A function that creates a gradual transition from one color to another across a surface of a shape.
Gradient
A tool that creates a mesh on a shape. Each editable point allows you to add colors, and do shading for a 3D effect.
Gradient Mesh
It refers usually to a cloth or sheet hung at the back of an object.
Backdrop
Anything that is behind something. A part of an image or design that appears the furthest.
Background
A file format that saves flattened vector graphics, but does not support transparency.
Encapsulated PostScript
It contains unflattened content that can be edited
Adobe Illustrator Artwork
It is produced by adding white to a pure color; thus increasing the lightness.
Tint
A grayed-down color becomes a tone, When gray is added to colors, it reduces the chroma of a color.
Tone
A logo design with a distinct typography style based on letters such as initials or abbreviations.
Lettermark
Unique typographic treatment is given to the text in corporate or brand logos.
Wordmark
Purest form of color - one that’s not a shade or a tint. These are red, orange, yellow, green, blue, violet.
Hue
An all-encompassing word referring to a hue, shade, tint and tone. Any value of a hue refers to a color.
Color
Number of dots per inch on a printed page.
DPI
Pixel per inch measures the pixel density of a digital image. Fewer pixels give a pixelated output.
PPI
Portion of an electronic or print page left unmarked. It can be in any color not just white.
White Space
A deliberate attempt to leave space around or within shapes to create a meaningful visual illusion.
Negative Space
A blueprint of your artwork involving brainstorming and sketching. It helps you structure design.
Wireframes
Representation of design before finalizing solutions. A phase when you can interact with your creation to improve it.
Prototypes
A.k.a raster graphics, is an unresizable image made from a pixel grid. It’s saved as a GIF, JPEG, or PNG.
Bitmap
An editable design made from mathematical formulas. It can be saved as an AI, EPS, PDF, SVG file.
Vector
