Vehicle Offers and Incentives

Question 1

How are offers issued?

Answer 1

Special offers and incentives are national, regional, and Vehicle Identification Number (VIN)-specific, based on the zip codes where the vehicle will be registered.

Question 2

Rebates and incentives can/are:

Answer 2

Be applied to vehicles purchased within the guidelines.
Only be applied at the time of purchase.
Applied to specific vehicles.

Question 3

Why should you ask if they have a pencil ready before providing incentive information?

Answer 3

This will decrease the likelihood of having to repeat yourself and cut down on confusion.

Question 4

Should you provide the program number?

Answer 4

only when specifically asked to do so by the customer.

Question 5

What should you provide every time you speak of available incentives

Answer 5

INCENTIVE DISCLAIMER

Question 6

What is the incentive disclaimer?

Answer 6

See your dealer for complete details as offers are subject to change.

Question 7

Whenever we provide financing incentives for Ford Credit, you need to be sure to state the following:

Answer 7

This offer is available to all well-qualified buyers through Ford Credit.

Question 8

When is it appropriate to give the incentive disclaimer?

Answer 8

When in doubt, give the disclaimer to be safe

Question 9

Why is the disclaimer so important?

Answer 9

Not giving the disclaimer can result in Ford being sued. Because it is so important, it is a Compliance Standard on the Quality Assurance (QA) form as well.

Question 10

Customer asks for a Private Offer

Answer 10

If the customer does not have a private offer available, be prepared to provide public incentives to them.
Document the customer’s inquiry about a private offer, even if they do not have one on file.
Communicate which vehicles are eligible for a private offer, and which vehicles are not.