Value Proposition

Question 1

What’s the simplest and best way to understand the problems of a visionary CIO?

Answer 1

Ask the Dan Sullivan question.

Question 2

After understanding your customer’s problems, you should …

Answer 2

Connect each unique problem to the value you provide.

Question 3

Fill in the blanks:

Although security questions and___________ questions are necessary, it is most helpful to ask ____________ questions to understand your customer’s problems.

Answer 3

business, personal

Question 4

What is the first thing you must do before communicating your value proposition?

Answer 4

Know the customer’s problems.