Value Proposition Flashcards
1
Q
What is value proposition?
A
simple statement that summarize why a customer would choose your product/service
2
Q
What is the tool to be used to help you identify the key factors that influence your market and how you can optimize them to your advantage
A
Strategy Canvas
3
Q
What are the three qualities that characterizes an effective strategic profile?
A
Focus, divergence and compelling tagline
4
Q
How do you know which company is better?
A
Divergence line is better than a straight one (it has no divergence or focus).
