Value ecosystems Flashcards
1
Q
Co-operation
A
Firms co-operate to generate value and compete to appropriate it
2
Q
4 elements of Brandenberger and Nalebuff’s net value model
A
Customers
Complementors
Suppliers
Substitutors
3
Q
Network effect
A
Value of service/ good depending on size of userbase
4
Q
Aftermarkets
A
Contain complementary products for durable goods
5
Q
Types of platform policies
A
- Participation policies
- Interaction policies
6
Q
?-homing allows participation from users active on competing platforms
A
Multi-homing
7
Q
A
