Value Chain Analysis Flashcards
1
Q
Steps to Approach Value Chain Analysis
A
Internal Cost Analysis
Internal Differentiation Analysis
Vertical Linkage Analysis
2
Q
Internal Costs Analysis
A
Focuses on Cost Leadership
Lower Price
3
Q
Internal Differentiation Analysis
A
Focuses on Differentiation strategies
Add value and don’t raise price
4
Q
Vertical Linkage Analysis
A
Change vendors to save price
5
Q
Steps in Value Chain Analysis
A
Identify Value Activities
Identify Cost Drivers associated with each activity
Develop competitive advantage by reducing cost or adding value
Exploit Linkages among activities in the value chain
