Value chain analysis Flashcards
1
Q
What is value chain analysis?
A
A set of activities that an organisation carries out to create value for its customers.
Examines all activities and shows connections.
2
Q
What are the primary activities?
A
Inbound logistics
Operations
Outbound logistics
Sales + marketing
Customer service
3
Q
What are the support activities?
A
Procurement
Technology
Human resources management
Firm infrastructure
4
Q
What is the aim of value chain analysis?
A
Aim is to identify sources of competitive advantage which Porter argues derives from those activities.
Finds activities that are better than competitors, different from competitors, create unique benefits, lower cost compared to competitors
