Valuation

Question 1

What is valuation?

Answer 1

• The process by which our system determines a bid amount.
• Determine the appropriate price for an auction based on the likelihood that an event that the advertiser values will occur.

Question 2

What additional factors affect the final bid?

Answer 2

• Advertiser KPI
• Booked Revenue
• Goal priority and BPP
• Payment type
• Managed Vs RTB

Question 3

Legacy valuation

Answer 3

One algorithm to rule them all. Bidding behaviour was the same across all revenue types.

EV = GOAL x P(success event) x u x 1000 = Bid

Question 4

ALI valuation

Answer 4

There is not single bid formula