UX Terms & Definitions Flashcards
advertising agency
teams of creatives hired by clients to build marketing campaigns
assets
everything from the text and images to the design specifications, like font style, color, size and spacing
brand identity
the visual appearance and voice of a company
design sprint
a time bound process, with 5 phases typically spread over five full 8 hour days. the goal is to answer critical business questions through designing, prototyping, and testing ideas with users.
design studio
one stop shop for the look of brands, products and services
design thinking framework
a way to create solutions that address a real user problem and are functional and affordable. 1. empathize 2. define 3. ideate 4. prototype 5. test
empathy
the ability to understand someone else’s feelings or thoughts in a situation
end user
the specific audience a UX designer creates something for
five elements of design framework
steps a designer takes to turn an idea into a working product. 1. strategy 2. scope 3. structure 4. skeleton 5. surface (5s). each element refers to a specific layer involved in creating the user experience
framework
creates the basic structure that focuses and supports the problem you’re trying to solve, like an outline for a project
generalist
a UX design with a broad number of responsibilities
information architecture
the framework of a website or how its organized, categorized and structured
interaction designer
focus on designing the experience of a product and how it functions
iteration
doing something again, bu building on previous versions and making tweaks
motion designers
think about what It feels like for a user to move through a product
platform
the media that users experience your product on
product
a good, service or feature
production designer
make sure first and final designs match in the finished product materials and that the assets are ready to be handed off to the engineering team
prototype
an early model of a product that demonstrates functionality
responsive web design
allows a website to change automatically depending on the size of the device