UX Terms

Question 1

Above-the-Fold

Answer 1

Above the fold content is the part of a web page shown before scrolling

Question 2

User Journey Map

Answer 2

Journey mapping is a process that provides a holistic view of the customer experience by uncovering moments of both frustration and delight

Question 3

Beta Testing

Answer 3

Beta testing is an opportunity for real users to use a product in a production environment to uncover any bugs or issues before a general release

Question 4

Mental Model

Answer 4

In the context of UX design, a mental model is what the user believes about how a user experience works.

Question 5

Paradox of Specificity

Answer 5

adapting our efforts to the needs of a more specific group will result in solutions (products, concepts, services) which are actually useful to a much wider audience. (one for all)

Question 6

Persona

Answer 6

A user persona is a fictional representation of your ideal customer

Question 7

Case Study

Answer 7

Outline the process you follow when working on a design project, showcasing the problem you set out to solve, the users you were solving this for, and the methodology you used to reach the solution and the final design outcome.

Question 8

Dark UX

Answer 8

the practice of deliberately designing in a way that tricks the user or subtly pushes them towards an action they probably don’t want to take.

Question 9

Tree Testing

Answer 9

Tree testing is a UX research method that provides insight into how easily people can find information on your website or app and where they get lost. Tree testing is useful for evaluating how user-friendly your site structure is.

Question 10

Product Roadmap

Answer 10

A product roadmap maps out the vision and strategy for a particular product and sets goals and priorities for the development of the product.

Question 11

Affinity Map

Answer 11

An affinity map (or affinity diagram) is used by UX designers to organise their findings from qualitative user research. This entails data that can’t be counted or measured, and therefore requires thematic analysis.

Question 12

Responsive Design/ Responsive Web Design

Answer 12

Responsive design ensures that your designs display accurately on different screen sizes.

Question 13

Design Sprint

Answer 13

design sprint is an increasingly popular practice which condenses and accelerates the product design process. The idea is to rapidly build and test a prototype in just five days, encouraging design teams to quickly move from problem to solution.

Question 14

User Flow

Answer 14

A user flow is a chart or diagram which shows the path a user will take to complete a certain task. UX designers create user flows in order to understand how a user will move through the product and to design the product in a way that facilitates this movement.

Question 15

Agile UX

Answer 15

Agile UX is a practice that has evolved to integrate agile software development principles into the UX design process. Agile UX is all about designers and developers working collaboratively and iteratively to build and ship versions of a product in short cycles—improving and updating the product along the way. This contrasts the traditional approach of first preparing and researching at length before building anything.

Question 16

Empathy Map

Answer 16

An empathy map is a visualization tool used by designers to depict and summarize what they know about a user (or group of users). It consists of four quadrants: “Says”, “Thinks”, “Does” and “Feels” which capture notes on what the user has said (for e.g. during an interview), what they think about a product or experience, the actions they take in a given context and how they feel during the process.

Question 17

Task Analysis

Answer 17

UX designers use task analysis to study and understand how users perform a series of tasks in order to complete their goal. The output of a task analysis is simply a list of all the steps a user will go through to complete their task. Task analysis typically takes place early on in the design process.

Question 18

UX Writing

Answer 18

UX writing is a fast-growing field within UX. It’s the process of planning and writing all the text found on a digital product interface, with the goal of guiding the user through the experience. UX writing includes the creation of microcopy; things like error messages, welcome text and menu labels (see number 58 in our glossary). It’s important to note that UX writing is not the same as copywriting, as we explain in this post.

Question 19

Modal

Answer 19

A modal, or modal window, is a box that pops up outside of the main screen when the user clicks something on the current screen. Modals are used to draw the user’s attention and to get them to focus on one specific thing. To close the modal, the user must complete a certain action or actively click to exit out of it. An example of a modal could be the window that pops up when you’re reading a blog, asking you to subscribe to their newsletter.

Question 20

Minimum Viable Product (MVP)

Answer 20

Most minimal version of product you can launch, which has enough functionality for people to use, but will need further development. Launching an MVP allows you to see how the initial product idea is received before investing too much time and money.