UX Research Module 1

Question 1

UX research can be found at which step of the UX Design Cycle

Answer 1

UX research can be found at every step of the UX Design Cycle

Question 2

What are the 4 phases of the UX design cycle

Answer 2

Analyze, Design, Prototype and Evaluate.

Question 3

Which design phase does UX Research dominate

Answer 3

the Analysis Phase

Question 4

How does The Design Phase benefit from UX research

Answer 4

the insights and tools derived from the analysis phase

Question 5

What should the problem statement describe

Answer 5

the gap between the current situation
and the desired situation.

Question 6

What are the 4 “Why’s”

Answer 6

Who is experiencing the problem?
What is the problem?
Where does the problem present itself and why does it matter?

Question 7

Good problem statements are:

Answer 7

1. Centered on the user;
2. Broad enough not to point to a specific solution just yet;
3. Specific enough to be manageable.

Question 8

what is deductive reasoning

Answer 8

1. It gives answers to the original problem through the validation or invalidation of one or more hypotheses
2. hypotheses are formulated before the data is collected
3. The subsequent data collection is structured in a way to test these hypotheses.
4. used when conducting
   descriptive or causal research

5.aims to describe the frequency of a phenomenon
or the existence of a relationship between variables.

Question 9

What is Causal research

Answer 9

It aims to study the cause and effect relationship
that might exist between two variables.

Question 10

What are the 3 variables of Deductive reasoning

Answer 10

1. dependent variables,
2. Independent variables ( influences the dependent variable)
3. control variable

Question 11

What is inductive reasoning?

Answer 11

1. data is collected first, then conclusions
   are made based on that data.
2. typically use inductive reasoning when conducting
   exploratory research.
3. Its common at the start of new product development.

Question 12

What does the theory of planned behaviour suggest?

Answer 12

That three independent variables
attitude, subjective norms and perceived behaviour control impact intention, which in turn, impacts our behaviour and it
shows that there is an indirect relationship between perceived behavioural control and behaviour, and that the three independent variables are interdependent.

Question 13

What are the six human factors central to usability?

Answer 13

1. Learnability
2. Efficiency
3. Rate of errors by users
4. Retention over time
5. Subjective satisfaction
6. Relevance

Question 14

What are the 2 approaches to sampling

Answer 14

1. Probability sampling
   (all members of the population have a chance
   to be randomly selected in the sample)
2. **Non-probability sampling **(not every member of the population has a chance
   to be selected in the sample, and selection is not random; it is based on convenience.)

Question 15

The ideal report is:

Answer 15

easy to understand, convincing, and actionable.

Question 16

Who Should Be Involved in a UX ?

Answer 16

The whole organization