UX Design 2 - Analyzing User Data Flashcards
____________ data allow you to determine why your users may be struggling
Qualitative
Understanding your users’ pain points is critical to product improvement
True
You are collecting data to develop user-centered design. Which group of users would you select to research?
A representative sample performing representative tasks
You are researching how users interact with wearable exercise equipment. Where should you observe their usage?
At the gym, as they exercise
What should you do when collecting information?
Ask open-ended questions
Ask for specific examples
Write down what users say and do
What information should you locate on an experience map?
Pain points
Persona information
Goals
In an experience map, what goes along the horizontal axis?
Time
The majority of sticky notes on an experience map should be user quotes
True
Turn this pain point into a goal: I don’t know how to find my contacts.
I can easily find my contacts.
Name 3 key metrics
Efficiency
Effectiveness
Satisfaction