UX Design Flashcards
Accessibility
the design of products, devices, services, or environments or people with disabilities
Advertising agencies
Teams of creatives hired by clients to build marketing campaigns
Alternative text (alt text)
Text that helps translate something visual, such as an image or graph, into a description that can be read by screen readers
Apprenticeships
provides on-the-job training to help people develop real skills
Assets
Everything from the text and images to the design specifications, like font style, color, size, and spacing
Assistive technology
any products, equipment, or systems that enhance learning, working and daily living for people with disabilities
Bias
Favoring or having prejudice against something based on limited information
Brand Identity
The visual appearance and voice of a company
Call-to-action (CTA)
A visual prompt that tells the user to take action, like to click a button
Color modification
Features that increase the contrast of colors on a screen like high-contrast mode or dark mode
Confirmation Bias
Occurs when you start looking for evidence to prove a hypothesis you have
Define
The phase of design thinking that involves leveraging the insights gained during the empathize phase to identify the problem you’ll solve with your design
Design Agency
a one-stop shop for the look of brands, products, and services
Design Research
Answers the question: How should we build it?
Design Sprint
A time-bound process, with five phases typically spread over five full 8-hour days. The goal of design sprints is to answer the critical business questions through designing, prototyping, and testing ideas with users
Design thinking
A UX design framework that focuses on the user throughout all five phases: empathize, define, ideate, prototype, and text
Digital Literacry
A user’s level of ability related to using digital information and technologies
Empathize
the phase of design thinking that involves getting to know your user through research
Empathy
the ability to understand someone else’s feelings or thoughts in a situation