Utility
The satisfaction received from consumption
Law of Diminishing Marginal Utility
Consumption increases, satisfaction from consumption decreases
Equi-Marginal Principle
Consumers maximise utility where their Marginal valuation for each product consumed is the same
Budget Line
Combination of two goods that can be purchased with given income at given prices
Two causes in shift of budget line
Income effect
Following a price change, consumer has higher real income and purchases more
Substitution Effect
Following a price change, consumer substitutes to cheaper good
Giffen Good
Inferior good; when quantity demanded falls, price falls and quantity demanded increases as price increases
Limitations of Indifference curves