Utility and consumer Flashcards
Definitions
Utility
The satisfaction a consumer gets from consuming a good or a service. Measured in Utils
Total utility
The satisfaction a consumer gets from consuming several different goods
Marginal utility
Extra satisfaction a consumer gets from consuming an extra unit of the good
The law of diminishing marginal utility
States that as extra units of a good are consumed , the marginal utility of extra units of the good falls
Equi mariginal principle
Consumer meat spend their income in such a way that’s the ratio of marginal utility to price is the same for all goods and services which they buy
Assumptions to the law of diminishing marginal utility
1.Law applies only after a certain minimum amount is consumed e.g a can of cola after just a sip
2. Assume that consumers tastes stay the same, thus utility remains the same
3.assumed that consumers income remain the same, which might affect consumer patterns