Utility Flashcards
Define utility.
Utility is the amount of satisfaction derived from the consumption of a good or service.
Define marginal utility.
Marginal utility (MU) is the addition to total utility (TU) brought about by the extra utility received from the consumption of an extra unit of the good.
Define the law of diminishing marginal utility.
The law of diminishing marginal utility states that as more units of a good are consumed, a point will be reached where extra utility begins to decline.
Define the consumer.
A consumer is an individual who makes the decision about whether or not to buy a good or a service.
Define the law of equi-marginal returns.
The law of equi-marginal returns states consumers purchase quantities of goods until the marginal utilities of them equal each other.