Uses ➕ Gratification.

Question 1

What did Blumler ➕ Katz first propose?

Answer 1

Audiences = actively select media - Y - own benefit.

🚫 passively manipulated.

Question 2

How do we watch a film from the perspective of “many different selves”?

Answer 2

Social self - gain satisfaction - similar views.
Cultural self - references ➕ meaning from 📸📽📺📻.
Private self - personal ➕ unique meanings based on personal memories.
Desiring self - bring un/conscious energies ➕ responses - little to do with surface content.