Uses and Effect

Question 1

Shannon and Weaver

Answer 1

The Information Source + The Transmission Source

Question 2

Gauntlett

Answer 2

Baisc flaws of transmission models - assume uncritical individuals + emiricims weak + ecological fallacy

Question 3

Bandura et al

Answer 3

Bobo doll

Question 4

Belson

Answer 4

Prolonged exposure to violence = violent

Question 5

Hagell and Newburn

Answer 5

Offenders lack interest in TV

Question 6

Gauntlett

Answer 6

Young children - media literare

Question 7

Newbold

Answer 7

Institutional level - social control

Question 8

Chandler

Answer 8

General mind set - promotion, marginalisation, repetition

Question 9

Gerbner et al

Answer 9

Rap - define world and legitimise order

Question 10

Hall

Answer 10

Encoding and Decoding

Read: Hegemonic; negotiated, oppositional, professional

Question 11

McCombs and Shaw

Answer 11

Identifies and selects ideas- elite discourse

Question 12

Gerbner

Answer 12

Powerful and persuasive = mythcal reality

Presented with two answers - 1 real one from TV - heavy viewers choose the later

Question 13

Berelson et al

Answer 13

Limited effect - Some kinds of communication on some kind of issues under some context might affect the people

Question 14

Katz and Lazarfield

Answer 14

Two Step Flow - Normative Model

The People’s Choice - voter’s decisions 1940s - opinion leaders

Question 15

Shannon and Weaver

Answer 15

Noise- lose original message

Question 16

Selective Ways

Answer 16

Perception; Exposure; Expression; Retention; Selection

Question 17

McQuail et al

Answer 17

Entertainment; Social Solidarity; Identity; Surveillance

Question 18

Severin and Tankard

Answer 18

Companionship

Powerless to directly influence

Question 19

Stam

Answer 19

Limited Effect model - essentialise the audience

Question 20

Examples

Answer 20

Columbine High Massacre

James Bulger killed

Question 21

Newson

Answer 21

Disensitisation - encourage viewers to identify with violent perpetuators

Question 22

Fesbach and Sanger

Answer 22

Catharsis - a safe outlet for violence

Question 23

Young

Answer 23

Sensitisation - see effects

Question 24

Buckingham

Answer 24

children are media literate

Question 25

Morley

Answer 25

Dominat reading - oppositional; negotiated

Question 26

Blumer and McQuail

Answer 26

Use media in order to satisfy particular need - biological, psychological, social

Question 27

Wood

Answer 27

Teenagers- horror- excitement

Question 28

Lull

Answer 28

Families- recreational- communal activity | China - TV - new perspectives

Question 29

Strinati

Answer 29

Media saturated - greater range of choices

Question 30

Baudrillard

Answer 30

Hyper-reality - blur distinction between image and reality

Question 31

Dominick

Answer 31

Certain factors controlled one at a time - relationship between viewing and perceptions weakened

Question 32

Doob and MacDonald

Answer 32

Fear of crime related to neighbourhood

Question 33

Gerbner

Answer 33

Cultivation processes - mainstraming (become alike); dosage (x2 of crime)

Question 34

Condry

Answer 34

Not use people on TV for social comparison - weight

Question 35

Potter

Answer 35

Children who watch with parents - different condition- filtering