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Sociology - Media > Uses and Effect > Flashcards

Uses and Effect Flashcards

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Sociology 101 flashcards
1
Q

Shannon and Weaver

A

The Information Source + The Transmission Source

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2
Q

Gauntlett

A

Baisc flaws of transmission models - assume uncritical individuals + emiricims weak + ecological fallacy

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3
Q

Bandura et al

A

Bobo doll

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4
Q

Belson

A

Prolonged exposure to violence = violent

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5
Q

Hagell and Newburn

A

Offenders lack interest in TV

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6
Q

Gauntlett

A

Young children - media literare

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7
Q

Newbold

A

Institutional level - social control

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8
Q

Chandler

A

General mind set - promotion, marginalisation, repetition

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9
Q

Gerbner et al

A

Rap - define world and legitimise order

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10
Q

Hall

A

Encoding and Decoding

Read: Hegemonic; negotiated, oppositional, professional

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11
Q

McCombs and Shaw

A

Identifies and selects ideas- elite discourse

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12
Q

Gerbner

A

Powerful and persuasive = mythcal reality

Presented with two answers - 1 real one from TV - heavy viewers choose the later

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13
Q

Berelson et al

A

Limited effect - Some kinds of communication on some kind of issues under some context might affect the people

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14
Q

Katz and Lazarfield

A

Two Step Flow - Normative Model

The People’s Choice - voter’s decisions 1940s - opinion leaders

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15
Q

Shannon and Weaver

A

Noise- lose original message

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16
Q

Selective Ways

A

Perception; Exposure; Expression; Retention; Selection

17
Q

McQuail et al

A

Entertainment; Social Solidarity; Identity; Surveillance

18
Q

Severin and Tankard

A

Companionship

Powerless to directly influence

19
Q

Stam

A

Limited Effect model - essentialise the audience

20
Q

Examples

A

Columbine High Massacre

James Bulger killed

21
Q

Newson

A

Disensitisation - encourage viewers to identify with violent perpetuators

22
Q

Fesbach and Sanger

A

Catharsis - a safe outlet for violence

23
Q

Young

A

Sensitisation - see effects

24
Q

Buckingham

A

children are media literate

25
Q

Morley

A

Dominat reading - oppositional; negotiated

26
Q

Blumer and McQuail

A

Use media in order to satisfy particular need - biological, psychological, social

27
Q

Wood

A

Teenagers- horror- excitement

28
Q

Lull

A

Families- recreational- communal activity

China - TV - new perspectives

29
Q

Strinati

A

Media saturated - greater range of choices

30
Q

Baudrillard

A

Hyper-reality - blur distinction between image and reality

31
Q

Dominick

A

Certain factors controlled one at a time - relationship between viewing and perceptions weakened

32
Q

Doob and MacDonald

A

Fear of crime related to neighbourhood

33
Q

Gerbner

A

Cultivation processes - mainstraming (become alike); dosage (x2 of crime)

34
Q

Condry

A

Not use people on TV for social comparison - weight

35
Q

Potter

A

Children who watch with parents - different condition- filtering

Sociology - Media (11 decks)

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