User Personas Flashcards
POV stands for?
Point of view
Which part is POV and Ideate in the design thinking process?
Conceptualization
What are user personas for?
A way of humanizing your potential users and highlighting their goals and behaviors.
Personas help you hypothesize clear actions your users might take while using your product or service.
What is a user persona?
A representation of the goals, pain points, and behaviors of hypothesized subset of users.
They help designers and businesses maintain focus on their customers rather than their internal agendas.
What are the personas informed by?
Research, typically through exploratory user interviews at the beginning of a project, and continuously refined based on your users’ actual behaviors when interacting with your product or service.
Personas are a powerful tool for internal alignment to reconcile…
business, technical, and design capacities.
On larger or more complex projects, you may even have more than one persona, what is the persona called that has the greatest impact on the project?
Primary persona
When creating a primary persona, what should you consider?
- Name and face: Give your persona a name and face. You can either sketch out a character or find a convincing photograph.
- Demographic information. Outline your persona’s location, age range, education, ethnicity, family status, and job titles.
- Needs and goals. Identify goals and tasks your persona will want to achieve using your product or service.
- Behaviors. Take notes on your persona’s current behaviors or feelings towards your product, service, or industry.
- Quotes. Come up with relevant quotes that sum up your persona’s relationship with your product, service, or industry.
In business context, when you need an extensive user and market research which type of persona would you need?
full fledged persona
What is a proto-persona?
A simple prototype of a persona.
As projects progress and further research is conducted, the assumptions of these proto-personas can be validated, morphing the proto-personas into full-fledged personas.
This is why proto-personas should contain the same basic elements as personas—a name, behaviors, demographics, needs, and goals.
semantic
relating to meaning in language or logic.
What are user stories?
Allows you to focus on defining functions and solutions from a specific persona’s perspective.
e.g.)
As [a persona], I want [some action] so that [outcome].
As Charlotte (a financial analyst), I want to be able to view overall progress on my projects so that I can make sure my projects are being completed on time.
What do user stores tanslate human needs into?
Functional requests for features
What should you focus on when writing user stories?
Make sure that you focus on a particular feature or functionality.
What are job stories?
Job stories focus on the context in which a persona wants to complete a particular action (i.e., a job).
They can help a designer or design team focus on answering the question “why” in regards to a particular situation or motivation.
“When I am working with multiple teams, I want to track all of my projects in a consistent way so I can make sure all teams are on the same page about project progress.”
