User-Centered Design (UCD)

Question 1

User-Centered Design (UCD)

Answer 1

A design process that focuses on the needs, wants, and limitations of end users

Question 2

UCD Methods

Answer 2

Field studies, focus groups, card sorting, participatory design, personas, questionnaires, interviews, usability testing, heuristic evaluation, eye tracking, and A/B testing

Question 3

Value Proposition Canvas (VPC)

Answer 3

A tool to understand customer needs and how a product or service will address those needs

Question 4

VPC Steps

Answer 4

Choose a customer segment, identify customer jobs, identify pains, identify gains, map product features to pain relievers and gain creators

Question 5

Red Routes

Answer 5

Frequent or critical user activities that need to be unobstructed, quickly achievable, and optimized