Use Primary And Secondary Data To Understand Client Or User Needs Flashcards
What are examples of primary data?
Market research,interviews and ergonomics
What does market research do?
Looking at products that already exist and talking to clients to collect a wide range of information on what is successful and what needs developing to ensure a product is viable. Interviews and questionnaires can be used to gather information on shape, colour, materials and function of existing products and the answers analysed to improve the product.
What does interviews do?
Another valuable perspective can be found by talking to the product’s target market. Small groups can be interviewed, giving feedback before, during and after production, which can be used to improve the outcome.
What does ergonomics do?
Testing and analysing how a person interacts with the product can improve its functionality and how it fits into its surroundings.
What is a need,wants,interests in making a cookie for consumers
Need - Edible
Wants - Profit
Interests - Differents flavours, Customer feedback
What does product analysis do?
Looking at products that already exist can help improve further designs by pinpointing issues to improve designs and prototypes.
How can data from questionnaires be represented?
Data from questionnaires can be presented visually using graphs, pie charts and tables, making it easier to analyse and summarise. Anthropometric and ergonomic details collected can be averaged out to find the sizes that fit most users. The average measurement percentile is typically the biggest group of users sharing a measurement (5th to 95th percentile)
