Use of Animation on the Web

Question 1

Why should animation be used on websites, and what should designers consider?

Answer 1

Animation can be used to attract attention, create visual interest, and enhance user engagement. However, designers should ensure that animations are functional, not overdone, and do not slow down or distract from the content.

Question 2

How can animation create an emotional connection with users?

Answer 2

Decorative animations can be used to tell a story or elicit a specific emotional response, making the interface feel more engaging, fun, or surprising. This emotional connection can lead to longer user engagement on the website.