Updated numbers Flashcards

1
Q

Google - searches/day

A

4billion

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2
Q

Google - annual revenue

A

60 billion

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3
Q

Google - annual profit

A

15 billion

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4
Q

Google - pages indexed

A

30 trillion

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5
Q

Google - CPC

A

$.02 - $10 (Average about $.50)

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6
Q

% Ad block

A

5 %

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7
Q

Google - # employees

A

50,000

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8
Q

Facebook daily active users

A

1 billion

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9
Q

Facebook active daily mobile users

A

800M

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10
Q

% Facebook active users outside US/Canada

A

80%

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11
Q

Facebook as % of internet users

A

80%

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12
Q

Average amount of time on Insta + Fbook

A

45 min

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13
Q

Facebook searches per day

A

1.5B

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14
Q

Twitter monthly active users

A

320M

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15
Q

Tweets per day

A

500M

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16
Q

% Twitter on mobile

A

80%

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17
Q

% Twitter uses outside US

A

80%

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18
Q

Android vs Apple in US

A

47 - 47

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19
Q

Android vs. Apple World

A

70% Android, 20% Apple

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20
Q

Android vs China

A

75% vs 20% Apple

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21
Q

US population

A

300M

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22
Q

China Population

A

1.2B

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23
Q

Europe Population

A

700M

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24
Q

India Population

A

1B

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25
Q

Latina American Population

A

600M

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26
Q

World Population

A

7B

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27
Q

Average city population

A

1M

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28
Q

NYC population

A

8M

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29
Q

Life expectancy US

A

80 years

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30
Q

Life expectancy world

A

65-70 years

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31
Q

Average people/household

A

3

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32
Q

Size of average 2 bedroom apt.

A

800sqft

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33
Q

Instagram usres

A

300M

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34
Q

Instagram pics/day

A

40M

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35
Q

Instagram - active daily users

A

75M

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36
Q

% of world with smartphones

A

30%

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37
Q

of people in world with smartphones

A

2B

38
Q

% of US with smartphones

A

60%

39
Q

% of China with smart phones

A

45%

40
Q

% of India with smartphones

A

12%

41
Q

Youtube videos viewed/day

A

4B

42
Q

Youtube content uploaded/sec

A

300min

43
Q

Youtube % mobile viewing

A

50%

44
Q

I photo on a smartphone

A

2mb showing, 3mb upload ?

45
Q

1 tweet, characters

A

120

46
Q

1 unicode character

A

1-1.5 bytes

47
Q

byte

A

10^0

48
Q

kb

A

10^3

49
Q

mb

A

10^6

50
Q

gb

A

10^9

51
Q

tb

A

10^12

52
Q

bytes -> bit

A

8 bits per byte

53
Q

internet users

A

3 billion

54
Q

% of US with internet

A

75%

55
Q

% of world with internet

A

40%

56
Q

Number of people with NORMAL mobile phones

A

5B

57
Q

Snapchat video views/day

A

2B

58
Q

Facebook video views/day

A

3B

59
Q

Snapchat active daily users

A

100M

60
Q

Snapchats per day

A

400M

61
Q

Google Ads Split

A

Google 45 - You 55

62
Q

Google CPM

A

In 2013, the average cost per thousand (CPM) for YouTube was $7.60 (Thats how much you earned)

63
Q

Lower class US

A

50%

64
Q

Middle class US

A

40%

65
Q

Upper class US

A

10%

66
Q

Skippable ads max length

A

60 seconds

67
Q

Non-skippable ads length

A

max of 15 seconds

68
Q

A view of a skippable ads definition

A

A view will increment at the 30 second mark or when the ad has been watched completely

69
Q

A view of a non-skippable ad

A

do not increment view count

70
Q

Youtube ad types

A

skippable, nonskippable, banner, box, in-search

71
Q

Youtube advertiser cost per view

A

advertisers pay .10 - .30 per view

72
Q

Cheapest –> most expensive youtube ads

A

in search, banner, box, skippable, nonskippable

73
Q

The more target the youtube ad…

A

the more expensive

74
Q

Active Small Business Pages

A

30M

75
Q

% of small business that use facebook in US

A

41%

76
Q

Organic reach for average fb post on page

A

2%

77
Q

Small businesses in US

A

27M

78
Q

Startup metrics for pirates

A
AARRR
Acquisition
Activation
Retention
Referral
Revenue
79
Q

AARRR

A

acquisition, activation, retention, referral and revenue

80
Q

AARRR: Acquisition

A

Visiting site, not abandoning site (views 2+ pages, stays 10+ seconds, 2+ clicks)

81
Q

AARRR: Activation

A

Happy 1st visit (views x pages, stays y seconds, clicks)
Emails/Blog signup (leads to reapeat visit)
Acct Signup (includes profiel data)

82
Q

AARRR:Retention

A
Email open, rss view, click through
Repeat visitor (visits 3+ in first 30 days)
83
Q

AARRR:Referral

A

Refer 1+ users who visit site

Refer 1+ users who activate

84
Q

AARRR:Revenue

A

USer generates min revenue

User generates break-even revenue

85
Q

Cost of 1GB space

A

Standard AWS storage $.03/GB. Google works on such a large scale –> $.01/GB

86
Q

LinkedIn freemium model (no numbers)

A

Free - normal

Premium - recruiters/premium packages

87
Q

Linkedin revenue split

A

1.5 billion total
Premium subs. = 20%
Marketing = 25%
Recruiters = 55%

88
Q

Measuring engagement

A
Number of sessions
sessions length
daily active
weekly actives
Monthly actives
89
Q

Smartphones as % of new phone sales

A

60%

90
Q

% of us with cell phones

A

90%

91
Q

Metrics for revenue

A
  • average revenue per user (ARPU)
  • average revenue per paying user (ARPPU)
  • average revenue per daily active user (ARPDAU)
  • lifetime value (ltv)
  • conversion rate