Updated numbers Flashcards
Google - searches/day
4billion
Google - annual revenue
60 billion
Google - annual profit
15 billion
Google - pages indexed
30 trillion
Google - CPC
$.02 - $10 (Average about $.50)
% Ad block
5 %
Google - # employees
50,000
Facebook daily active users
1 billion
Facebook active daily mobile users
800M
% Facebook active users outside US/Canada
80%
Facebook as % of internet users
80%
Average amount of time on Insta + Fbook
45 min
Facebook searches per day
1.5B
Twitter monthly active users
320M
Tweets per day
500M
% Twitter on mobile
80%
% Twitter uses outside US
80%
Android vs Apple in US
47 - 47
Android vs. Apple World
70% Android, 20% Apple
Android vs China
75% vs 20% Apple
US population
300M
China Population
1.2B
Europe Population
700M
India Population
1B
Latina American Population
600M
World Population
7B
Average city population
1M
NYC population
8M
Life expectancy US
80 years
Life expectancy world
65-70 years
Average people/household
3
Size of average 2 bedroom apt.
800sqft
Instagram usres
300M
Instagram pics/day
40M
Instagram - active daily users
75M
% of world with smartphones
30%
of people in world with smartphones
2B
% of US with smartphones
60%
% of China with smart phones
45%
% of India with smartphones
12%
Youtube videos viewed/day
4B
Youtube content uploaded/sec
300min
Youtube % mobile viewing
50%
I photo on a smartphone
2mb showing, 3mb upload ?
1 tweet, characters
120
1 unicode character
1-1.5 bytes
byte
10^0
kb
10^3
mb
10^6
gb
10^9
tb
10^12
bytes -> bit
8 bits per byte
internet users
3 billion
% of US with internet
75%
% of world with internet
40%
Number of people with NORMAL mobile phones
5B
Snapchat video views/day
2B
Facebook video views/day
3B
Snapchat active daily users
100M
Snapchats per day
400M
Google Ads Split
Google 45 - You 55
Google CPM
In 2013, the average cost per thousand (CPM) for YouTube was $7.60 (Thats how much you earned)
Lower class US
50%
Middle class US
40%
Upper class US
10%
Skippable ads max length
60 seconds
Non-skippable ads length
max of 15 seconds
A view of a skippable ads definition
A view will increment at the 30 second mark or when the ad has been watched completely
A view of a non-skippable ad
do not increment view count
Youtube ad types
skippable, nonskippable, banner, box, in-search
Youtube advertiser cost per view
advertisers pay .10 - .30 per view
Cheapest –> most expensive youtube ads
in search, banner, box, skippable, nonskippable
The more target the youtube ad…
the more expensive
Active Small Business Pages
30M
% of small business that use facebook in US
41%
Organic reach for average fb post on page
2%
Small businesses in US
27M
Startup metrics for pirates
AARRR Acquisition Activation Retention Referral Revenue
AARRR
acquisition, activation, retention, referral and revenue
AARRR: Acquisition
Visiting site, not abandoning site (views 2+ pages, stays 10+ seconds, 2+ clicks)
AARRR: Activation
Happy 1st visit (views x pages, stays y seconds, clicks)
Emails/Blog signup (leads to reapeat visit)
Acct Signup (includes profiel data)
AARRR:Retention
Email open, rss view, click through Repeat visitor (visits 3+ in first 30 days)
AARRR:Referral
Refer 1+ users who visit site
Refer 1+ users who activate
AARRR:Revenue
USer generates min revenue
User generates break-even revenue
Cost of 1GB space
Standard AWS storage $.03/GB. Google works on such a large scale –> $.01/GB
LinkedIn freemium model (no numbers)
Free - normal
Premium - recruiters/premium packages
Linkedin revenue split
1.5 billion total
Premium subs. = 20%
Marketing = 25%
Recruiters = 55%
Measuring engagement
Number of sessions sessions length daily active weekly actives Monthly actives
Smartphones as % of new phone sales
60%
% of us with cell phones
90%
Metrics for revenue
- average revenue per user (ARPU)
- average revenue per paying user (ARPPU)
- average revenue per daily active user (ARPDAU)
- lifetime value (ltv)
- conversion rate
