Untitled Deck Flashcards
What is the internet?
A collection of documents connected by hyperlinks
What is a hyperlink?
A virtual link from one document on the Web to another, including a URL
What does a URL provide?
Information to both browsers and people
Define domain in the context of a website.
The main registered name of the website (e.g., example.com)
What is a subdomain?
A part of the main domain that acts as a separate section (e.g., blog.example.com)
What does TLD stand for?
Top-Level Domain
What is CPM?
Cost Per Mille – Cost per 1,000 impressions
What is an impression in online advertising?
Each time an ad or webpage is loaded and viewed by a user
What is CPC?
Cost Per Click – The cost incurred each time someone clicks on an ad
What does CPA stand for?
Cost Per Acquisition
What is SEO?
Search Engine Optimization: Optimizing website content to rank higher in organic search results
What is SEM?
Search Engine Marketing: Paid advertising on search engines
What is affiliate marketing?
A way to make money by promoting another company’s products or services
Define unique host visitor.
A distinct visitor counted once from a unique IP address over a period of time
What are transaction emails?
Emails received after placing an order, such as confirmation and shipping notices
What is the purpose of newsletters?
To provide information and keep customers informed without overt promotions
What is the importance of list hygiene in email marketing?
To maintain a clean database and avoid high bounce rates, improving reputation scores
What happens if a consumer deletes cookies?
It can affect affiliate tracking, resulting in the affiliate not getting credit for the sale
What is a cookie in online advertising?
A small text file stored on a user’s computer that helps identify the user
What is a call to action (CTA)?
A phrase written to motivate the reader to take action
What does CPA refer to in online advertising?
Cost Per Action – cost incurred when a desired action is achieved
Fill in the blank: The main advantage of online advertising is _______.
[Measurability & data gathering, Interactivity]
What is the online customer life cycle?
The process from grabbing attention to converting a visitor into a customer
What are the 6 qualities of UX?
- Findability
- Accessibility
- Desirability
- Usability
- Credibility
- Usefulness
What is the difference between hard bounce and soft bounce?
- Hard bounce: Permanent delivery failure
- Soft bounce: Temporary delivery issue
What is the role of an affiliate manager?
To oversee affiliate marketing strategies and relationships
What is the purpose of cookie periods in affiliate marketing?
To allow affiliates to earn commission if a user buys later within the cookie window
True or False: Email marketing is completely measurable.
True
What is the definition of user experience (UX)?
All experiences a person has when interacting with a digital tool
What is the significance of frequency in email marketing?
Too many emails can annoy recipients, leading to unsubscriptions
What are the common methods of affiliate payment?
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPM (Cost Per Mille)
- Revenue Share
What is the importance of maintaining a strong reputation in email marketing?
It affects email deliverability and overall marketing performance
What is online advertising?
Advertising conducted over the internet, measurable and interactive
What is the goal of content and social media marketing?
To engage users and drive conversions through various online platforms
Fill in the blank: ___________ marketing involves using platforms like Facebook and Instagram.
[Social Media]
What is the role of affiliate tracking software?
To monitor clicks, conversions, and commissions for accuracy
What does CPA stand for?
Cost Per Action
Refers to the cost of acquiring a new customer, where the advertiser pays only when a desired action is achieved.
What is the definition of CPC?
Cost Per Click
Refers to when an advertiser pays only when their ad is clicked, gaining a visitor to their site.
What are impressions in the context of digital advertising?
The number of times a web page or ad is viewed.
What does CPM stand for?
Cost per 1000 ad impressions
An advertiser pays each time 1000 impressions of their ad are made.
Define flat rate in advertising.
A fixed cost per time frame, usually a month.
What is a landing page?
The page a user reaches when clicking on a paid or organic search engine listing.
What is the primary approach of content marketing?
Pull mechanism rather than a push mechanism.
What must brands consider for effective content marketing?
Brand identity and the market they are trying to reach.
What is the first step in the Content Marketing Maturity Model?
Stasis: focus on status quo, static, brand centric.
In the Content Marketing Maturity Model, what characterizes the Production stage?
Focus on quantity, creating lots of content to improve search engine visibility.
What is the focus of the Utility stage in Content Marketing Maturity?
Quality, creating high-value content that encourages sharing.
What is emphasized in the Storytelling stage of Content Marketing Maturity?
Experience, focusing on narratives that resonate with people.
What does the Monetization stage in Content Marketing Maturity focus on?
Ecosystem, learning to monetize content effectively.
What should a content planning approach consider?
Specific audience/sub target in mind.
What are the objectives that videos should fall under?
- Entertaining
- Education
- Inspiration
- Convince
What is the role of SEO in content marketing?
Surge Engine Optimization.
What are some components of SEO?
- Niche keywords
- On-page factors
- Technical SEO
What are the key elements of effective content marketing?
- Target audience
- Valuable content
- Promotion
Fill in the blank: The goal of effective content marketing is to create _______ content.
[engaging]
