Untitled Deck

Question 1

When and why did the cognitive approach develop?

Answer 1

The cognitive approach developed in the 1950s as a response to the behaviourist’s failure to acknowledge mental processes.

Question 2

What areas of human behaviour does the cognitive approach investigate?

Answer 2

The cognitive approach investigates areas such as memory, perception, and thinking.

Question 3

Define schema

Answer 3

Schema = a mental framework of beliefs and expectations that influence cognitive processing.

Example: you have a schema for a chair - something with legs that you can sit on.

Question 4

How does schema develop with age?

Answer 4

Babies are born with simple motor schemas for innate behaviours. As we age, schemas become more detailed and sophisticated due to environmental experiences.

Question 5

What mental representations do adults develop?

Answer 5

Adults develop mental representations for various situations, such as what happens in a restaurant or what a typical zombie looks like.

Question 6

What is a strength of schema?

Answer 6

Schemas help us interpret incoming information quickly and effectively, serving as a mental shortcut.

Question 7

What is a limitation of schema?

Answer 7

Schemas can lead to distortion of information, resulting in perceptual errors like inaccuracies in eyewitness testimonies.

Example: errors when perceiving optical illusions, such as the Rat-Man experiment.