Unstructured Interviews

Question 1

Unstructured interviews =

Answer 1

Like a guided conversation. Interviewer has complete freedom to vary the questions, their wording or their order and pursue whatever line of questioning is appropriate at the time. They are able to probe more deeply and ask follow up questions.

Question 2

5 advantages of unstructured interviews

Answer 2

• rapport and sensitivity
• the interviewee’s view
• checking understanding
• flexibility
• exploring unfamiliar topics

Question 3

5 disadvantages of unstructured interviews

Answer 3

• practical problems
• representativeness
• reliability
• quantification
• validity