Unknown Factoids Flashcards
Changes to the default scoring model only apply to future actions.
False, changes are retroactive
Prospects already matched to an automation rule will not have any newly added actions applied to them.
True
Which activities do not mark a prospect as active?
Email Sends
Email Opens
Email Bounces
Opportunity Updates
Which activities do not change a prospect’s Updated At field?
Email Sends Email Opens Email Bounces Opportunity Updates Adding to a list
Which CRM field type(s) do(es) not sync with Pardot fields?
Lookup and geolocation fields
Pardot retains up to one year’s worth of web history for visitors and prospects.
False, Pardot retains up to one year’s worth of web history for visitors only. It retains an unlimited amount of web history for prospects.
What should you look for in an answer if the question mentions something about ‘ an anonymous visitor completing a form’ ?
The term ‘Conversion’
What is the difference between Do Not Email and Opted Out?
Whenever a prospect is Opted Out, the Do Not Email field is set to true. Prospects are Opted Out via:
- clicking Unsubscribe
- reporting the email as spam
- opting out on import
- opted out in CRM.
The difference is that only Do Not Email is updated when emails bounce.
You can empty the recycle bin.
False
Which Pardot asset type(s) cannot be undeleted from the recycle bin?
Lists
Which Pardot asset type(s) are permanently deleted and never added to the recycle bin?
Tags and Files
Prospects cannot be permanently deleted from the recycle bin.
False, Administrators can permanently remove prospects from the recycle bin.
If you move a Campaign to the recycle bin, what happens to its associated prospects?
Nothing. They are not added to the recycle bin, and their source campaign remains the same.
When a CRM opportunity is deleted, the associated Pardot opportunity is permanently deleted and not added to the recycle bin.
False, the Pardot opportunity is added to the recycle bin.
Reportable events triggered by prospects in the recycle bin are hidden from reports (i.e., an HTML Email Click)
False, reports will still show metrics for prospects who took reportable actions. HOWEVER, these prospects will not appear on any reports that display the number of prospects.
Page actions do not trigger for deleted prospects.
True
Page views do not show up on deleted prospects engagement history.
False, even though they are deleted, page views will appear in their engagement history
If a deleted prospect’s corresponding CRM lead or contact syncs an update, the deleted prospect is undeleted.
False, CRM syncs do not trigger prospect undeletion
New actions added to an existing Engagement Studio program will be applied to prospects who have already completed the program.
False
When an Engagement Studio program is paused, prospects in wait steps finish the wait and then are queued for the next step until the program is resumed.
False, prospects in wait steps are paused in that wait step when the program is paused
If a prospect opts out of an Engagement Studio target list, the prospect will remain in the program but just not receive emails.
True
Under what conditions will prospects already in an Engagement Studio program go through newly added steps to that program?
Only when the prospects have not completed the program and the newly added step falls after the step prospects are currently on.
Email steps added to running Engagement Studio programs will not retroactively send to prospects who already passed the new step.
True
List the features available with Pardot forms that are NOT available with form handlers
Progressive profiling
Protection against bots
Tracked form views and errors
Integration with Pardot landing pages
Ability to base an automation rule on a form view
Ability to display Pardot Thank You content after submission
List the features available with Pardot form handlers that are NOT available with forms
Ability to integrate with 3rd party forms
Ability to maintain current lead flow
Custom front-end editing
From where can you assign a Pardot role to a user?
Directly on the user’s profile, or during import
How can you provide access to Pardot to a non-user?
Granting Access either via email or via Pardot
What displays in the Admin > Overview page?
Email usage
