Unknown Factoids Flashcards
Changes to the default scoring model only apply to future actions.
False, changes are retroactive
Prospects already matched to an automation rule will not have any newly added actions applied to them.
True
Which activities do not mark a prospect as active?
Email Sends
Email Opens
Email Bounces
Opportunity Updates
Which activities do not change a prospect’s Updated At field?
Email Sends Email Opens Email Bounces Opportunity Updates Adding to a list
Which CRM field type(s) do(es) not sync with Pardot fields?
Lookup and geolocation fields
Pardot retains up to one year’s worth of web history for visitors and prospects.
False, Pardot retains up to one year’s worth of web history for visitors only. It retains an unlimited amount of web history for prospects.
What should you look for in an answer if the question mentions something about ‘ an anonymous visitor completing a form’ ?
The term ‘Conversion’
What is the difference between Do Not Email and Opted Out?
Whenever a prospect is Opted Out, the Do Not Email field is set to true. Prospects are Opted Out via:
- clicking Unsubscribe
- reporting the email as spam
- opting out on import
- opted out in CRM.
The difference is that only Do Not Email is updated when emails bounce.
You can empty the recycle bin.
False
Which Pardot asset type(s) cannot be undeleted from the recycle bin?
Lists
Which Pardot asset type(s) are permanently deleted and never added to the recycle bin?
Tags and Files
Prospects cannot be permanently deleted from the recycle bin.
False, Administrators can permanently remove prospects from the recycle bin.
If you move a Campaign to the recycle bin, what happens to its associated prospects?
Nothing. They are not added to the recycle bin, and their source campaign remains the same.
When a CRM opportunity is deleted, the associated Pardot opportunity is permanently deleted and not added to the recycle bin.
False, the Pardot opportunity is added to the recycle bin.
Reportable events triggered by prospects in the recycle bin are hidden from reports (i.e., an HTML Email Click)
False, reports will still show metrics for prospects who took reportable actions. HOWEVER, these prospects will not appear on any reports that display the number of prospects.
