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Business English > Unit5 > Flashcards

Unit5 Flashcards

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Proverbs and Idioms flashcards
1
Q

to be targeted

A

auf etw./jem. abzielen

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2
Q

consumer

A

Konsument

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3
Q

to regulate

A

regulieren

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4
Q

to spread

A

sich verbreiten

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5
Q

to reallocate

A

Resourcen anders ein- bzw. verteilen

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6
Q

spot

A

Werbeplatz

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7
Q

to be common

A

gewöhnlich, weitverbreitet sein

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8
Q

to reach

A

erreichen

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9
Q

soda

A

Getränk mit Kohlensäure

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10
Q

chewing-gum

A

Kaugummi

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11
Q

car tyre

A

Pneu

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12
Q

to carry out (an experiment)

A

(Forschung/Experiment) betreiben/ausführen

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13
Q

printer cartridge

A

Patrone

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14
Q

to inflate

A

aufblasen

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15
Q

a raft

A

Floss

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16
Q

blog

A

Blog

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17
Q

site

A

Ort, Stelle, Webseite

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18
Q

hit

A

Besuch

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19
Q

to cash in

A

gutschreiben lassen, von etwas profitieren

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20
Q

to be lured by

A

angelockt werden

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21
Q

to shift

A

wechseln

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22
Q

ad

A

Werbung, Inserat

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23
Q

to rely on

A

sich verlassen auf, von etw./jem. abhängig sein

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24
Q

negligible

A

unbedeutend, vernachlässigbar

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25
Q

a victim of one’s own success

A

das Opfer seines eigenen Erfolgs sein

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26
Q

user-created

A

selbst erstellt

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27
Q

to expand

A

erweitern, expandieren

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28
Q

rare

A

rar, selten

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29
Q

to compete with

A

in Konkurrenz sein mit

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30
Q

to give s’th the edge

A

überlegen sein

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31
Q

to guarantee

A

garantieren

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32
Q

in the first place

A

am Anfang

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33
Q

to charge for

A

belasten, etwas in Rechnung stellen

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34
Q

to drive away

A

wegtreiben

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35
Q

to stifle

A

etwas ersticken

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36
Q

daily

A

täglich

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37
Q

to disclose

A

offenbaren, offen legen, enthüllen

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38
Q

to make sense

A

Sinn machen

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39
Q

to be wary of

A

vorsichtig sein

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40
Q

to become mainstream

A

der breiten Masse entsprechen

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41
Q

to ensure

A

sicherstellen

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42
Q

in turn

A

seinerseits/ihrerseits

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43
Q

to encourage

A

ermutigen

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44
Q

the bar has been raised

A

die Latte höher legen

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45
Q

inventor

A

Erfinder

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46
Q

quantitative data

A

quantitative Daten

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47
Q

variables

A

Variablen, Faktoren

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48
Q

perspective

A

Sicht

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49
Q

convenience

A

Annehmlichkeit, Bequemlichkeit

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50
Q

promotion / to promote

A

Beförderung/Werbung, befördern/werben

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51
Q

marketing mix (or 4 Ps)

A

Mischung aus Produkt, Ort, Zeit, Preis

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52
Q

a poor mix coherency

A

schwächerer Zusammenhang der 4 Ps

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53
Q

discount store

A

Discountgeschäft

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54
Q

to blend

A

vermischen, verschmelzen

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55
Q

to adapt

A

anpassen

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56
Q

product life cycle

A

Produktlebenszyklus

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57
Q

underground railway

A

Untergrundbahn

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58
Q

accessory (ies)

A

Accessoires

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59
Q

spare parts

A

Ersatzteile

60
Q

mail-order

A

Katalogbestellung

61
Q

to distribute

A

sich verbreiten , verteilen

62
Q

coupon

A

Coupon, Gutschien

63
Q

undercover marketing

A

versteckte Werbung

64
Q

e-marketing

A

elektronisches Marketing

65
Q

direct marketing

A

direktes Marketing

66
Q

product placement

A

Produktewerbung in Filmen, Videospielen etc.

67
Q

viral marketing

A

virales Marketing

68
Q

advertising

A

Werbung

69
Q

market segmentation

A

Marktsegmentierung

70
Q

a declining market

A

abnehmender Markt

71
Q

to enter the market

A

in den Markt einsteigen

72
Q

to flood the market

A

den Markt überfluten

73
Q

market leader

A

Marktführer

74
Q

niche market

A

Marktnische

75
Q

market research

A

Marktforschung

76
Q

market share

A

Marktanteil

77
Q

BOGOF

A

2 für 1

78
Q

loss leaders

A

Lockangebote

79
Q

tying

A

Produktverbindung herstellen

80
Q

cashback

A

Rückzahlungsbonus

81
Q

bundling

A

bündeln

82
Q

organic

A

bio

83
Q

a premium price

A

teuer

84
Q

to diversify

A

diversifizieren

85
Q

profit margins

A

Marge

86
Q

to update

A

auf den neusten Stand bringen

87
Q

exciting

A

spannend, aufregend

88
Q

unusual flavour

A

ungewöhnlicher Geschmack

89
Q

crunchy

A

knusprig

90
Q

sensibly priced

A

erschwinglicher Preis

91
Q

a mature market

A

ein reifer Markt

92
Q

branded (goods/products)

A

Markenartikel

93
Q

(not) a matter of price

A

der Preis ist (nicht) wichtig

94
Q

ordinary

A

normal, gewöhnlich

95
Q

celebrity

A

Prominenter

96
Q

posh

A

edel

97
Q

to give away (e.g. somebody’s age)

A

enthüllen

98
Q

second-hand

A

Occasion

99
Q

get s’th fixed

A

reparieren lassen

100
Q

room for negotiation

A

Verhandlungspielraum

101
Q

to sign on the dotted line

A

unterschreiben

102
Q

to be concerned about

A

besorgt sein um

103
Q

standard of living

A

Lebensstandard

104
Q

peace of mind

A

Seelenfrieden

105
Q

to get away from it all

A

Rückzugsort

106
Q

life insurance policy

A

Lebensversicherungpolice

107
Q

to jet off

A

wegfliegen

108
Q

timeshare

A

Nutzung von Immobilien als Teilzeiteigentum

109
Q

I don’t suppose…

A

Ich nehme nicht an, dass . . .

110
Q

luncheon voucher

A

Essensgutschien

111
Q

tax deductible

A

von den Steuern abziehbar

112
Q

oil refinery

A

Ölraffinerie

113
Q

objection / to object to

A

Einwand

114
Q

to obtain

A

erhalten

115
Q

to show understanding

A

Verständnis zeigen

116
Q

membership fee

A

Mitgliederschaftsgebühren

117
Q

payment

A

Bezahlung

118
Q

to budget for

A

budgetieren

119
Q

to be worth + -ing

A

sich lohnend

120
Q

to freeze

A

einfrieren

121
Q

reliabililty

A

Zuverlässigkeit

122
Q

durability

A

Dauerhaftigkeit

123
Q

mailshot

A

Werbebrief

124
Q

benefit

A

Vorteil

125
Q

credentials

A

Referenzen

126
Q

hook

A

Aufmerksamkeit erlangen

127
Q

to keep up to date

A

auf dem Laufenden halten

128
Q

mergers and takeovers

A

Fusionen und Uebernahmen

129
Q

to subscribe / subscription

A

abonnieren / Abonnenment

130
Q

to grab s’one’s attention

A

Aufmerksamkeit erlangen

131
Q

for a limited time

A

für eine begrenzte Zeit

132
Q

to avoid disappointment

A

Enttäuschung vermeiden

133
Q

persuasive

A

überzeugend

134
Q

to triple

A

verdreifachen

135
Q

handling

A

Fahrverhaltung

136
Q

courier

A

Kurier

137
Q

flat battery

A

Batterie ist leer

138
Q

fleet

A

Firmenfahrzeuge

139
Q

geopositioning

A

geografische Position definieren

140
Q

to upgrade

A

verbessern

141
Q

win (won/won)

A

gewinnen

142
Q

handset

A

Handapparat

143
Q

bluetooth

A

Bluetooth

144
Q

addtional features

A

zusätzliche Eigenschaften

145
Q

the best deal

A

das beste Angebot

146
Q

contract

A

Vertrag

Business English (6 decks)

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