Unit Two Flashcards
Homogenous
Products that are exactly the same (ex. salt, gold)
Heterogenous
Products that are differentiated (ex. Coke v Pepsi)
How do you know if a market is competitive
People could buy elsewhere
Price starts to hover around a certain value
Why do competitive markets work
Many buyers and sellers
Product is the same
Information known by all
Supply and demand graph (key factors)
Price is on the y axis, quantity is on the x axis
Quantity is dependent on price
Slope = run/rise
Endogenous variable
A variable that is inside the model (ex. price)
Exogenous variable
A variable that is outside the model (ex. technology)
What determines the value of a good
Quality How much people want it Scarcity Competition Production costs Need Process
Quantity demanded
The amount consumers are willing and able to purchase at a given price
Quantity demanded and price have a negative relationship
Demand curve
Price on y axis, quantity on x axis, demand = downward sloping line
Law of demand
Quantity demanded decreases when price increases
Quantity demanded increases when price decreases
Why the demand curve is downward sloping
Income effect, substitution effect, marginal utility per dollar
Income effect
As prices rise, consumers can not afford to buy as much
Substitution effect
As prices rise, consumers buy substitutes
Marginal utility per dollar
As prices rise, consumers can get less marginal utility per dollar (value)
Determinants of demand
Non-price things affect people’s willingness and ability to pay (exogenous variables)
Things that will shift the demand curve
Changes in preferences, income, population, substitute goods, complements, expectations of consumers
Shifts in quantity demanded
Caused by change in price (usually due to a shift in supply)
Go from one point on the demand curve to another point on the demand curve