Unit C

Question 1

What is a tourist generator?

Answer 1

A country that produces outbound tourists.

Question 2

What is the definition of tourist arrivals?

Answer 2

The number of visitors visiting a destination.

Question 3

What are some of the UK’s most important tourist generators?

Answer 3

USA, Germany, France

Question 4

What is a tourism receipt?

Answer 4

The amount of money a tourist spends whilst in their destination.

Question 5

Define balance of payments.

Answer 5

A measure of economic transactions between one country and the rest of the world.
This shows the difference between exports and imports.

Question 6

What is the difference between direct and indirect employment?

Answer 6

Direct: Jobs created by the travel and tourism industry. For example airline staff, travel agents and hotel staff.
Indirect: A job which supports and supplies for the travel and tourism industry. For example Chefs, hospitality and retail.

Question 7

What is a customer facing role.

Answer 7

Dealing with a customer face to face. For example a travel agent or a call centre.

Question 8

What is the role of the support/admin team

Answer 8

Enabling the business to function and complete its aims.

Question 9

What is the role of a mananger/supervisor.

Answer 9

Manage the work of other employees.

Question 10

List types of people which the airline industry would need to employ?

Answer 10

Pilots, cabin crew, customer assistants, maintenance crew and engineers.

Question 11

What is the role of the marketing team?

Answer 11

Developing the businesses marketing strategy and advertising their products available.

Question 12

What type of things would in-resort staff be responsible for?

Answer 12

Staff in a certain destination who look after the customers and greet them at the airport. They also deal with any problems should any occur.

Question 13

What is a travel agent?

Answer 13

A customer facing role who recruit people who have just left college, who require good skills and background knowledge of the travel and tourism industry. Examples include TUI and Hays Travel.

Question 14

Define a visitor attraction.

Answer 14

A place of interest where tourists would visit. This type of job employs both customer facing and support staff, such as maintenance and marketing. Examples include Thorpe Park

Question 15

What is the role of a trade association?

Answer 15

An administrative role and protecting body, protecting businesses such as airlines and hotels if they go bankrupt.

Question 16

What sort of things would a person working in a tourist information centre do?

Answer 16

Dealing with customers, good knowledge of the area, giving advice to tourists.

Question 17

What is a person specification?

Answer 17

A document describing the good features of a candidate, such as the skills, experience and qualifications.

Question 18

Name some indirect roles and describe them.

Answer 18

Journalism-Writing/publishing a certain place.
IT Support-Maintaining websites used by businesses in the industry.
Insurance-Selling products such as third party liability insurance and building insurance.

Question 19

What does visitor trends take into account?

Answer 19

Growing popularity of certain areas and purpose of visit to a certain area.
Transport type used
Length of stay

Question 20

What is leakage?

Answer 20

The amount of money that leaves a countries government for services produced by other countries.