Unit 7.3 - Strategies for user research

Question 1

7.3 Primary Personae

Answer 1

A person/group who are selected for their common characteristics of age, gender, purchasing behaviour etc. The groups are defined by the pursuit of their goals or needs. Used for questionnaires or participating in interviews, or a mixture of both.

Question 2

7.3 Secondary Personae

Answer 2

Not the primary personae but needs should be met in order to anticipate user problems that are not picked up by the primary user.

Question 3

7.3 Anti - Personae

Answer 3

A person that the design is entirely not intended for therefore again picking up problems not yet perceived.