UNIT 7 - Marketing Flashcards by Déborah Roger | Brainscape

Q

marketing techniques

A

les techniques du marketing

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Q

to build a brand name

A

se faire un nom en tant que marque

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Q

competitive intelligence

A

la veille conurentielle

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Q

to deposit a cookie

A

déposer un fichier espion

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Q

direct marketing

A

le marketing direct

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Q

to express a brand’s identity

A

exprimer l’identité d’une marque

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Q

to fish for fedback

A

vouloir obtenir un retour sur information

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Q

a focus group

A

un groupe de consommateurs

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Q

to lure customers

A

attirer des clients

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Q

to mass produce

A

produire en masse

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Q

to master the art of influencing shoppers

A

maitriser l’art d’influencer les consommateurs

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Q

merchandising

A

le marchandisage

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Q

to moderate a group

A

animer un groupe

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Q

packaging

A

emballage

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Q

a questionnaire

A

un questionnaire

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Q

a survey

A

une étude

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Q

one to one marketing and new experiences

A

le marketing personnalisé et de nouvelles expériences

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Q

a captive customer

A

un client captif

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Q

to change the face of retailing

A

changer la face du commerce en magasin

Q

a chore

A

une corvée

Q

to cross-link

A

croiser des fichiers

Q

to customize an item

A

fabriquer un article sur mesure

Q

experience stores

A

des magasins où l’on vit une expérience

Q

to exploit a new trend

A

exploiter une nouvelle tendance

Q

to fit

A

ajuster

Q

a learning relationship with one’s customers

A

une relation qui permet d’accroître la connissance que l’on a de son client

Q

mass customization

A

la personnalisation de masse

Q

to meet a challenge

A

relever un défi

Q

a novelty

A

une nouveauté

Q

a tailormade product

A

un produit sur mesure

Q

getting to know the consumer

A

apprendre à connaitre le consommateur

Q

to build customers’ loyalty

A

s’assurer de la fidélité des clients

Q

to collect personal data

A

rassemler des données privées

Q

databases

A

des bases de données

Q

datamining

A

le datamining

Q

the end of privacy

A

la fin de la vie privée

Q

fickle desires

A

des désirs changeants

Q

to fill out profiles

A

remplir des fiches de renseignements

Q

to grant a privilege

A

accorder un privilèe

Q

to know the shopping patterns

A

connaitre les modèles de consommation

Q

to meet customers’ expectations

A

répondre aux attentes des consommateurs

Q

to personalize the offer

A

personnaliser l’offre

Q

to spy on sb

A

espionner qqn

Q

to switch brands

A

changer de marques, passer d’une marque à l’autre

Q

to track

A

suivre à la trace