Unit 7: At work: careers Flashcards

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1
Q

Selling or marketing goods and services by phone.

A

telesales/telemarketing

  • She found a job in telesales, calling potential customers to offer the new product line.
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2
Q

Phoning people who have not requested a call to try to sell them sth.

A

cold calling

  • Many people find cold calling intrusive and prefer to research products on their own.
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3
Q

Attempt to sell something by being very forceful or persuasive.

A

hard sell

  • The salesperson’s hard sell approach made me uncomfortable, so I decided not to purchase the car.
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4
Q

Spend money.

A

part with their money

  • It’s hard to convince savvy shoppers to part with their money without offering significant value.
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5
Q

A TV channel devoted to selling products.

A

TV shopping channel

  • She enjoys watching the TV shopping channel to find unique kitchen gadgets.
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6
Q

Products that are bought and sold.

A

merchandise

  • The store offers a wide range of merchandise, from clothing to electronics.
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7
Q

Has moved forward successfully.

A

hasn’t looked back

  • Since opening her own bakery, she hasn’t looked back and enjoys every moment of her new career.
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8
Q

The ability to buy goods; the amount of money one has available.

A

purchasing power

  • Inflation can erode consumers’ purchasing power, making everyday items more expensive.
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9
Q

Trying different companies or shops to see which offers the best value.

A

shop around

  • It’s wise to shop around before committing to a major purchase like a home appliance.
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10
Q

Keeps a supply of something; has it in stock.

A

stocks

  • The bookstore stocks a variety of genres to cater to all readers.
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11
Q

Buying a more expensive item than the one previously owned.

A

trade up

  • They decided to trade up to a larger home to accommodate their growing family.
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12
Q

Confidence in a particular brand and a tendency always to choose it.

A

brand loyalty

  • Brand loyalty often keeps customers returning, even when competitors offer lower prices.
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13
Q

An item sold at a loss to attract customers to a store.

A

loss leader

  • The supermarket’s discounted bread was a loss leader intended to draw in more shoppers.
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14
Q

Assigning a price to a product.

A

price

  • It’s crucial to price your products competitively to attract customers.
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15
Q

A specialised group of customers with particular interests.

A

niche market

  • The company found success by targeting a niche market of eco-friendly pet owners.
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16
Q

Sold at an auction.

A

under the hammer

  • The antique vase went under the hammer for a record price at the auction.
17
Q

Producing a lot of money; profitable.

A

lucrative

  • She left her job in education for a more lucrative position in finance.
18
Q

Bureaucracy; excessive formalities in official procedures.

A

red tape

  • The startup faced a lot of red tape when trying to get approval for their new product.
19
Q

Organisation and arrangement of operations.

A

administration

  • Effective administration is key to the smooth running of any large institution.
20
Q

Formal offer or suggestion.

A

proposition

  • The board considered the proposition to merge with the competitor.
21
Q

Agreement in which one company takes control of another.

A

takeover

  • The takeover resulted in significant restructuring within the company.
22
Q

Agreement where both sides reduce their demands a little.

A

compromise

  • After hours of negotiation, they reached a compromise that satisfied both parties.
23
Q

Discussing details until a business agreement is made.

A

hammer out a deal

  • The lawyers worked late into the night to hammer out a deal acceptable to both sides.
24
Q

Taken over by a larger company.

A

swallowed up

  • The small startup was swallowed up by the tech giant in a recent acquisition.
25
Q

Buildings and machines owned by a company.

A

capital assets

  • The company’s capital assets include its headquarters and manufacturing plants.
26
Q

Putting money into something to make a profit.

A

invest in

  • She decided to invest in stocks to build her retirement fund.
27
Q

A new company.

A

business start-up

  • Launching a business start-up requires careful planning and sufficient capital.
28
Q

A business organising the rental of holiday houses and flats.

A

holiday property letting agency

  • They used a holiday property letting agency to find a cottage for their vacation.