Unit 7: At work: careers Flashcards
Selling or marketing goods and services by phone.
telesales/telemarketing
- She found a job in telesales, calling potential customers to offer the new product line.
Phoning people who have not requested a call to try to sell them sth.
cold calling
- Many people find cold calling intrusive and prefer to research products on their own.
Attempt to sell something by being very forceful or persuasive.
hard sell
- The salesperson’s hard sell approach made me uncomfortable, so I decided not to purchase the car.
Spend money.
part with their money
- It’s hard to convince savvy shoppers to part with their money without offering significant value.
A TV channel devoted to selling products.
TV shopping channel
- She enjoys watching the TV shopping channel to find unique kitchen gadgets.
Products that are bought and sold.
merchandise
- The store offers a wide range of merchandise, from clothing to electronics.
Has moved forward successfully.
hasn’t looked back
- Since opening her own bakery, she hasn’t looked back and enjoys every moment of her new career.
The ability to buy goods; the amount of money one has available.
purchasing power
- Inflation can erode consumers’ purchasing power, making everyday items more expensive.
Trying different companies or shops to see which offers the best value.
shop around
- It’s wise to shop around before committing to a major purchase like a home appliance.
Keeps a supply of something; has it in stock.
stocks
- The bookstore stocks a variety of genres to cater to all readers.
Buying a more expensive item than the one previously owned.
trade up
- They decided to trade up to a larger home to accommodate their growing family.
Confidence in a particular brand and a tendency always to choose it.
brand loyalty
- Brand loyalty often keeps customers returning, even when competitors offer lower prices.
An item sold at a loss to attract customers to a store.
loss leader
- The supermarket’s discounted bread was a loss leader intended to draw in more shoppers.
Assigning a price to a product.
price
- It’s crucial to price your products competitively to attract customers.
A specialised group of customers with particular interests.
niche market
- The company found success by targeting a niche market of eco-friendly pet owners.