Unit 7 Flashcards
Something given for free for making publicity, such as sample at a store (Miguel)
Freebies (They are giving away freebies for making publicity of their new product)
A flat surface on which large advertisements or notices are posted (Miguel)
Billboards (They put posters their on billboards in streets, for advertising their new film)
To influence on someone (Miguel)
Sway (The leader holds a lot of sway in the country)
an advertisement on a website (Paula)
banners
unexpected phone calls or visits by someone trying to sell you something (Paula)
cold calls
people talking to each other about and recommending a product (Paula)
word-of-mouth publicity
Brand name (Nicolás Gálvez Benito)
The name that a company chooses for its particular product
Endorse (Nicolás Gálvez Benito)
Say in public that you like a product
A series of adverts (Elena)
Marketing campaign
A marketing method that relies on casual social interactions to promote a product. (Elena)
Word-of-mouth publicity
Rumor ( Elena)
Buzz
Something with a great significant or value (Silvia)
Important
Trustworthy or reliable (Silvia)
Credible
Using new methods or ideas (Silvia)
Innovative
To get or obtain by the payment of money or its equivalent (Sara)
Purchase
Something that you follow (Sara)
Following
Resulting in success (Sara)
Successful
To have an important influence in people opinion (Javier Caña)
To hold sway (Video bloggers hold particular sway when it comes to young people)
constituting the result obtained by adding together several amounts and then dividing this total by the number of amounts. (Javier Caña)
Average (They say that the average person is exposed to thousands of advertisements every day)
Discount (Javier Caña)
Coupon ( Here’s a coupon for a free box of cereal)
Childish (Daniela)
To act like a child. (He wasn’t enjoying the occasion so he thought he’d spoil it for everyone else - it was very childish of him.)
Boredom (Daniela)
The state of feeling bored. (They begin to chat to relieve the boredom of the flight.)
Safety (Daniela)
A state in which or a place where you are safe and not in danger or at risk. (His parents fear for his safety.)
A person or business that sells goods to the public in relatively small quantities for use or consumption (Miriam)
Retailer (If you are a retailer then you need to make sure that your product is great and you are marketing it as best as you can)
Having or showing practical knowledge and experience (Miriam)
Savvy (Teenagers are savvier about handling their digital information than adults)
Present or noticeable in every part of a thing or place (Miriam)
Pervasive (There was a pervasive smell of fried food throughout the house)
To communicate ideas indirectly (Natalia)
Convey (Archie and his daughter have asked me to convey their very kind regards)
A particular way of thinking about something (Natalia)
Aproach (we need a whole new approach to the job)
After something else happened (Natalia)
Subsequently (the officer decided to stop and subsequently made an arrest)
Concerned only with one’s own interests (Jimena)
Cynical (He was cynical about their promises)
Something that doesn´t have purpose at all (Jimena)
Pointless (Many kids think school is pointless)
Being fortunate (Jimena)
Lucky (She is lucky things turned out as they expected)
Hanging loosely because of being too big or having been stretched (Amaya)
Baggy
Behavior or activities that make people believe that a company is doing more to protect the environment than it really is (Amaya)
Greenwashing
To take hold something or someone suddenly (Amaya)
Grab
Unexpected telephone calls ir visits by someone trying to sell something (fran)
Cold calls
A large board used for advertisements in an outside public place (fran)
Billboard
