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4 ESO > Unit 7 > Flashcards

Unit 7 Flashcards

1
Q

Something given for free for making publicity, such as sample at a store (Miguel)

A

Freebies (They are giving away freebies for making publicity of their new product)

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2
Q

A flat surface on which large advertisements or notices are posted (Miguel)

A

Billboards (They put posters their on billboards in streets, for advertising their new film)

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3
Q

To influence on someone (Miguel)

A

Sway (The leader holds a lot of sway in the country)

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4
Q

an advertisement on a website (Paula)

A

banners

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5
Q

unexpected phone calls or visits by someone trying to sell you something (Paula)

A

cold calls

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6
Q

people talking to each other about and recommending a product (Paula)

A

word-of-mouth publicity

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7
Q

Brand name (Nicolás Gálvez Benito)

A

The name that a company chooses for its particular product

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8
Q

Endorse (Nicolás Gálvez Benito)

A

Say in public that you like a product

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9
Q

A series of adverts (Elena)

A

Marketing campaign

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10
Q

A marketing method that relies on casual social interactions to promote a product. (Elena)

A

Word-of-mouth publicity

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11
Q

Rumor ( Elena)

A

Buzz

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12
Q

Something with a great significant or value (Silvia)

A

Important

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13
Q

Trustworthy or reliable (Silvia)

A

Credible

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14
Q

Using new methods or ideas (Silvia)

A

Innovative

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15
Q

To get or obtain by the payment of money or its equivalent (Sara)

A

Purchase

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16
Q

Something that you follow (Sara)

A

Following

17
Q

Resulting in success (Sara)

A

Successful

18
Q

To have an important influence in people opinion (Javier Caña)

A

To hold sway (Video bloggers hold particular sway when it comes to young people)

19
Q

constituting the result obtained by adding together several amounts and then dividing this total by the number of amounts. (Javier Caña)

A

Average (They say that the average person is exposed to thousands of advertisements every day)

20
Q

Discount (Javier Caña)

A

Coupon ( Here’s a coupon for a free box of cereal)

21
Q

Childish (Daniela)

A

To act like a child. (He wasn’t enjoying the occasion so he thought he’d spoil it for everyone else - it was very childish of him.)

22
Q

Boredom (Daniela)

A

The state of feeling bored. (They begin to chat to relieve the boredom of the flight.)

23
Q

Safety (Daniela)

A

A state in which or a place where you are safe and not in danger or at risk. (His parents fear for his safety.)

24
Q

A person or business that sells goods to the public in relatively small quantities for use or consumption (Miriam)

A

Retailer (If you are a retailer then you need to make sure that your product is great and you are marketing it as best as you can)

25
Q

Having or showing practical knowledge and experience (Miriam)

A

Savvy (Teenagers are savvier about handling their digital information than adults)

26
Q

Present or noticeable in every part of a thing or place (Miriam)

A

Pervasive (There was a pervasive smell of fried food throughout the house)

27
Q

To communicate ideas indirectly (Natalia)

A

Convey (Archie and his daughter have asked me to convey their very kind regards)

28
Q

A particular way of thinking about something (Natalia)

A

Aproach (we need a whole new approach to the job)

29
Q

After something else happened (Natalia)

A

Subsequently (the officer decided to stop and subsequently made an arrest)

30
Q

Concerned only with one’s own interests (Jimena)

A

Cynical (He was cynical about their promises)

31
Q

Something that doesn´t have purpose at all (Jimena)

A

Pointless (Many kids think school is pointless)

32
Q

Being fortunate (Jimena)

A

Lucky (She is lucky things turned out as they expected)

33
Q

Hanging loosely because of being too big or having been stretched (Amaya)

A

Baggy

34
Q

Behavior or activities that make people believe that a company is doing more to protect the environment than it really is (Amaya)

A

Greenwashing

35
Q

To take hold something or someone suddenly (Amaya)

A

Grab

36
Q

Unexpected telephone calls ir visits by someone trying to sell something (fran)

A

Cold calls

37
Q

A large board used for advertisements in an outside public place (fran)

A

Billboard

4 ESO (3 decks)

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