UNIT 7

Question 1

Telesales/telemarketing

Answer 1

Selling or marketing goods and services by phone

Question 2

Cold calling

Answer 2

Phoning people who have not requested a call in order to try to sell them sth

Question 3

The hard sell

Answer 3

Attempt to sell smth by being very forceful or persuasive

Question 4

To part with their money

Answer 4

Spend money

Question 5

TV shopping channel

Answer 5

A TV channel devoted to selling products

Question 6

Merchandise

Answer 6

Products that are bought and sold

Question 7

Look back

Answer 7

Move forward successfully

Question 8

Purchasing power

Answer 8

Is the ability to buy goods, i.e. the amount of money they have available

Question 9

Shop around

Answer 9

Try different companies or shops to see which offers best value

Question 10

To stock smth

Answer 10

Keep a supply of it = keeps it in stock

Question 11

Trade smth up

Answer 11

Buy one that is of higher value than the one you had before (opp.=trade down)

Question 12

Brand loyalty

Answer 12

Confidence in that particular make and a tendency always to choose it

Question 13

A loss leader

Answer 13

The item being sold at a low price

Question 14

Find A niche market

Answer 14

To find a specialised group of customers with particular interests that company can meet

Question 15

Come/go under the hammer

Answer 15

Sold at an auction

Question 16

Bids

Answer 16

An offer of a price, especially at an auction

Question 17

Lucrative

Answer 17

Producing a lot of money

Question 18

Red tape

Answer 18

Bureaucracy (negative)

Question 19

Administration

Answer 19

Organisation and arrangement of operations

Question 20

Proposition

Answer 20

Formal offer

Question 21

A takeover

Answer 21

Agreement in which one company takes control of another one

Question 22

Merger

Answer 22

compare with merger, in which two companies join together to become one company

Question 23

Hammer out a deal

Answer 23

Talk in detail until a business agreement is made

Question 24

Swallowed up

Answer 24

Taken over by a larger company

Question 25

Capital assets

Answer 25

Buildings and machines owned by a company

Question 26

Holiday property letting agency

Answer 26

A business organising the rental of holiday houses and flats