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WORK AND STUDY > UNIT 7 > Flashcards

UNIT 7 Flashcards

1
Q

Telesales/telemarketing

A

Selling or marketing goods and services by phone

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2
Q

Cold calling

A

Phoning people who have not requested a call in order to try to sell them sth

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3
Q

The hard sell

A

Attempt to sell smth by being very forceful or persuasive

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4
Q

To part with their money

A

Spend money

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5
Q

TV shopping channel

A

A TV channel devoted to selling products

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6
Q

Merchandise

A

Products that are bought and sold

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7
Q

Look back

A

Move forward successfully

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8
Q

Purchasing power

A

Is the ability to buy goods, i.e. the amount of money they have available

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9
Q

Shop around

A

Try different companies or shops to see which offers best value

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10
Q

To stock smth

A

Keep a supply of it = keeps it in stock

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11
Q

Trade smth up

A

Buy one that is of higher value than the one you had before (opp.=trade down)

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12
Q

Brand loyalty

A

Confidence in that particular make and a tendency always to choose it

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13
Q

A loss leader

A

The item being sold at a low price

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14
Q

Find A niche market

A

To find a specialised group of customers with particular interests that company can meet

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15
Q

Come/go under the hammer

A

Sold at an auction

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16
Q

Bids

A

An offer of a price, especially at an auction

17
Q

Lucrative

A

Producing a lot of money

18
Q

Red tape

A

Bureaucracy (negative)

19
Q

Administration

A

Organisation and arrangement of operations

20
Q

Proposition

A

Formal offer

21
Q

A takeover

A

Agreement in which one company takes control of another one

22
Q

Merger

A

compare with merger, in which two companies join together to become one company

23
Q

Hammer out a deal

A

Talk in detail until a business agreement is made

24
Q

Swallowed up

A

Taken over by a larger company

25
Q

Capital assets

A

Buildings and machines owned by a company

26
Q

Holiday property letting agency

A

A business organising the rental of holiday houses and flats

WORK AND STUDY (6 decks)

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