Unit 7 Flashcards
What word means “unjust”?
inexpedient
A(n) _______ person is one who has no regard for right or wrong.
Unscrupulous
A(n) _______ is a product that can be bought and sold.
Commodity
Which of these indicates bias in a text?
an overtly positive or negative tone toward the subject
loaded words
the inclusion or exclusion of information
is created when a situation is described as if there were only two possible choices, when there are actually several
False dilemma
By presenting himself as an average person of average income and possessions, Nixon used the ___
Plain Folks
is a personal attack on another individual to distract the audience from the issue and to cause them to view the individual in a negative way.
Ad hominem
is an error in reasoning that produces a flawed argument.
Fallacy
When a speaker misrepresents the opposing viewpoint, making it easy to attack, he or she is using the ___ Fallacy
Straw man
In his “Checkers” speech, Nixon refers to Communism, corruption in government, and American casualties of the Korean War in an attempt to affect the audience’s emotions. These references are examples of the fallacy of
Appeal to fear
Because it was intended to ridicule society and point out its problems, Jonathan Swift’s “A Modest Proposal” is an example of
Satire
An argument presented by the opposing viewpoint and refuted by a persuasive text is a(n)
Counterargument
is a logical reason that supports the position of a persuasive text and is supported by valid evidence.
Argument
In his “Checkers” speech, Nixon states that a Senator gets a salary of $15,000 a year. This statement is an example of
Appeal to logos
In “The Proper Place for Sports,” Roosevelt uses an appeal to ________ when he describes his qualifications and experience as a war commander.
ethos
Which example supports Roosevelt’s position in “The Proper Place for Sports?”
Pliny’s letter to Trajan says that keeping the Greeks involved in sports will keep them from being dangerous to the Romans.
Which word means “a feeling of humiliation”?
Chagrin
In “A Modest Proposal,” Swift uses ______ to express the opposite of what he actually means.
Verbal irony
Sounds added to a media message during editing to make a scene seem more realistic or exciting are ______.
Sound effects
Which word means “shockingly terrible”?
Deplorable
the words, pictures, sounds, and graphic elements of a media message
Text
the underlying message of a media message, as well as the audience’s interpretation of it
Subtext
the ability to analyze and evaluate media messages to determine if they are true, reliable, and worthwhile
Media literacy
means of communication intended to reach and influence a large audience
Media
