Unit 6 - Speeches Flashcards
Author’s attitude toward the subject and toward the audience implied in a literary work. Tone may be formal, informal, intimate, solemn, somber, playful, serious, ironic, condescending, or many other possible attitudes.
Tone
Expressing views, concerns, or objections of those who would disagree with the speaker’s position. For ethos, the tone is important here- being respectful of the other side is a way to show the speaker is a balanced, unbiased person who has come to his/her position after careful consideration of both sides.
Concession
Directly referencing the experience, titles, or achievements of the source who you are quoting. (Here, speakers use the ethos of the source to help establish their own ethos.)
Credentials of Source
Language that evokes particular sensations or emotionally rich experiences in a reader. Imagery calls up sensations of sight, taste, smell, touch, heat, pressure. Images help to make abstracts and/or feelings concrete.
Imagery
Though this Pathos approach overlaps with the Logos appeal of anecdotal evidence, we see in the example how the experiences of a single person can create a stronger emotional effect than broad statistics.
Personal Account/Anecdote
Appealing to your audience by calling on values such as their sense of patriotism, fair play, justice, respect for the underdog, etc.
Appeals to Values
Quantifiable evidence.
Example: “In stark contrast, an estimated 80 percent of Haitians live in absolute poverty.”
Numerical Evidence
Non-scientific observations or studies, based on personal experience. (The reliability of the source should be considered here.)
Example: In Rwanda’s countryside in 1994, Jeune Pritchard knew she was going to one of the thousands of massacre sites. But she was unprepared for what she saw. “You know, you couldn’t step into it because there were so many bodies.”
Anecdotal Evidence
A deductive scheme of a formal argument consisting of a major and a minor premise and a conclusion. If A=B, and B=C, then A=C.
Example: “Every virtue is admirable; kindness is a virtue; therefore kindness is admirable”
Syllogism
A basic form of logic, showing the relationship between events in order to make a prediction. Example: “If the government of Sudan stops providing aid to the Janjaweed raiders, the raids will quickly diminish.”
If-Then Statements
Comparing a historical event that is similar to one’s topic in order to make a prediction or argumentative point.
Example: “An international force ended violence and genocide in the Balkans, and they can do so here.”
Historical Precendent
An implied comparison between two unlike things that does not use the word like, as, so, or than.
Example: His voice was a cascade of emotion.
Metaphor
An explicit comparison between two unlike things signaled by use of like, as, so, or than.
Example: a writer, like an acrobat, must occasionally try new tricks.
Simile
Placing two ideas, words, or pictures side by side so that their closeness creates a new, sometimes ironic meaning.
Example: In Chapter 3 of The Great Gatsby, Gatsby is sober and alone, while the party-goers are drunk and social. Gatsby is juxtaposed with his guests.
Juxtaposition
A set of similarly structured words, phrases, or clauses that appears in a sentence or paragraph. It involves an arrangement of words, phrases, sentences, and paragraphs so that elements of equal importance are equally developed and similarly phrased. As a rhetorical tool, speakers/writers may use this rhythmic technique as a subtle repetition device emphasizing what is said and making the content of what is said more memorable.
Examples: We will stand, fight, and die for our freedom. He was a loyal friend, an honest politician, and a compassionate citizen.
Parallelism (Parallel Structure)
A figure of speech that makes brief reference to a historical or literary figure, event, or object. Biblical and mythological allusions are frequent in English literature. It creates a comparison, and has an emotional effect from the associations already existing in the reader’s mind.
Example: Discouraging an audience from taking a risk by reminding them to live their lives like Daedalus rather than Icarus.
Allusion