Unit 6 More

Question 1

Taps into people’s desire to belong Ex.You have to come to the concert. Everyone’s going to be there.

Answer 1

Bandwagon Appeal

Question 2

Implies that ordinary people are on “our side” or that a candidate is like an ordinary person Ex. Senator Jacobs knows what it’s like to struggle to make ends meet.

Answer 2

“Plain folks” appeal

Question 3

Relies on endorsements from well-known people or satisfied customers. Ex. As an Olympic athlete, I need all the energy I can get. That’s why I start my day with Grain Puffs.

Answer 3

Testimonial

Question 4

Connects a product, a candidate, or a cause with a positive image or idea. Ex. Freedom is in your hands the minute
you hit the road in a Mountainback XRV.

Answer 4

Transfer

Question 5

Uses words that evoke strong feelings, rather than facts and evidence, to persuade. Ex. For just one dollar a day, you can give a stray pet a second chance.

Answer 5

Appeal to pity

Question 6

Taps into people’s values or moral standards. Ex. Volunteer today—because it’s the right thing to do.

Answer 6

Ethical Appeal

Question 7

Uses words with strongly positive or negative connotations to stir people’s emotions. Ex. For the safety of our innocent children, we must protect our community from rampant crime.

Answer 7

Loaded Language