Unit 6 Flashcards
What did Ludlow rebrand for?
Gastronomy - High quality food
Ludlow Food Festival
What is the ‘Cittaslow’ food movement, and what was their ‘Slow Food’ movement?
• Formed in Italy in 1986.
• Encourages small towns to develop based on quality of life principles.
QOL principles
• Quality food
• Cleaner production
• Fairer prices
What is the Ludlow Food Centre? (formally known as Ludlow Farmshop)
• Farm shop 2 miles from Ludlow
• Hotel, Restaurant, Merchandise & Products on sale
• Free Range products
• Buy local policy - go to Shropshire Herefordshire, Powys before any other region
• Charity events
How has the Rebranding of Ludlow impacted the “Rural Poor” of Ludlow? (Sandpits Estate)
• Job availability - most jobs require high end specialist skills
• Unemployment is twice the National Average
To what extent has Ludlow’s rebranding been successful?
Successes:
• Financial growth
• Multiplier effect
• Reputation improved
• Rejuvenation of economy
Failures:
• Lower end cannot keep up with job skills
• Not everywhere is benefiting from multiplier effect (ie - Sandpits Estate)
What is the Eden Project?
• Located in Cornwall
• Rebranded site of derelict China clay mine
• Houses a diverse collection of plant and flower species around the world
• Cost over £100m to be made (funding through EU Regional Development Fund, Lottery Funding & Southwest Regional Development Agency)
What are the Key Events of Eden Project?
2001: Opening
2002: Sessions launch
2005: Core opens (Education Centre)
2009: Big Lunch Launched
2015: Eden degree launches (Education)
2021: Drilling begins into granite beneath Eden Project
How many people a year visit Eden Project?
750,000
How much did the Eden Project reduce unemployment?
6%
What is the second home ownership rate in Ludlow?
2001: 1.7%
2008: 2.1%
(amount of properties that are second home)
What % of the Ludlow population is over the age 60?
2001: 29%
2011: 33%
How many people visit Ludlow a year?
Over 20,000
