Unit 6📍

Question 1

All of the advertisements, posters, billboards, etc. that are created to promote a product or service at a particular time

Answer 1

Advertising campaign

Question 2

a long, narrow advertisement on an website

Answer 2

Banner

Question 3

a large board near a road where advertisements are put

Answer 3

Billboard

Question 4

the general impression that a product, company, organization etc. gives to the public

Answer 4

Brand image

Question 5

a small advertisement that you put in a newspaper if you want to buy or sell sth, employ sb, find a flat etc.

Answer 5

Classified ad

Question 6

an advertisement on TV or on the radio

Answer 6

Commercial

Question 7

A person who buys things or uses services

Answer 7

Consumer

Question 8

To plan and make a drawing of how sth will be made

Answer 8

Design

Question 9

Ontwerp.

Answer 9

Design

Question 10

to put sth in a place where people will see it or where it will attract attention

Answer 10

Display
(weergave)

Question 11

An arrangement of things in a public place for people to see

Answer 11

Display

Question 12

A public statement that you give official support or agreement to a plan, statement, decision, etc.

Answer 12

Endorsement

Question 13

Something that has happened to you (often sth unusual or exiting)

Answer 13

Experience

Question 14

To have sth happen to you, to feel

Answer 14

Experience

Question 15

A small sheet of paper that advertises a product or an event and is given to a large number of people

Answer 15

Flier

Question 16

Small amounts of products that you don’t have to pay for, which are given to you to test, try out, taste, etc.

Answer 16

Free samples

Question 17

a type of large thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, etc. often on a particular topic.

Answer 17

Glossy magazine

Question 18

most of, the majority of

Answer 18

Great part of

Question 19

the people and activities involved in producing sth, providing a service, etc.

Answer 19

Industry

Question 20

to have an effect on or power over sb/sth so that he/she/it changes

Answer 20

Influence

Question 21

the power to affect, change or control sb/sth

Answer 21

Influence

Question 22

information that a person has who knows a lot about a group or an organization because they are a part of it

Answer 22

Insider knowledge

Question 23

a short tune that is easy to remember, often used in advertising

Answer 23

Jingle

Question 24

to start sth new or to show sth for the first time

Answer 24

Launch

Question 25

a printed symbol or design that a company or an organization uses as its special sign

Answer 25

Logo

Question 26

products that are beautiful and very expensive

Answer 26

Luxury goods

Question 27

the largest number or part of a group of people or things

Answer 27

(Vast) majority

Question 28

to make sth in large quantities using machines

Answer 28

Manufacture

Question 29

a country, an area or a group of people that buys sth

Answer 29

Market

Question 30

a company that creates advertising for other companies' products

Answer 30

Marketing agency

Question 31

very big

Answer 31

Massive

Question 32

the smaller number or part of a group, less than half

Answer 32

(Tiny) minority

Question 33

not very large

Answer 33

Modest

Question 34

extremely great or strong

Answer 34

Overwhelming

Question 35

to make sb do sth by giving them good reasons

Answer 35

Persuade overtuigen

Question 36

an advertisement that appears on your computer screen suddenly while you are browsing the internet

Answer 36

Pop-up ad

Question 37

something that you give to sb or receive from sb

Answer 37

Present

Question 38

to show sth that you have prepared to people

Answer 38

Present

Question 39

the money that you make when you sell sth for more than it cost you

Answer 39

Profit winst

Question 40

a written or spoken statement or agreement that you will or will not do sth

Answer 40

Promise

Question 41

to say definitely that you will do or not do sth or that sth will happen

Answer 41

Promise

Question 42

to advertise sth in order to increase its sales or make it popular

Answer 42

Promote

Question 43

a part or share of a whole

Answer 43

(Large) proportion aandeel

Question 44

something that you buy

Answer 44

Purchase aankoop

Question 45

to buy sth

Answer 45

Purchase

Question 46

a sum of money that is paid back to you, especially because you have paid too much or you are not happy with sth you have bought

Answer 46

Refund Terugbetaling

Question 47

to pay sb back a sum of money, especially because they have paid too much or they are not happy with sth they have bought

Answer 47

Refund

Question 48

to do detailed an d careful study of sth to find out more information about it

Answer 48

Research

Question 49

detailed and careful study of sth to find out more information about it

Answer 49

Research

Question 50

a person or company that sells goods to the public

Answer 50

Retailer

Question 51

a possibility of sth dangerous or unpleasant happening; a situation that could be dangerous or have a bad result

Answer 51

Risk

Question 52

to do sth that may mean that you get into a situation which is unpleasant for you

Answer 52

Risk

Question 53

a small number or amount of sb/sth that is looked at, tested, examined, etc.

Answer 53

Sample

Question 54

to try a small amount of sth to see what is is like

Answer 54

Sample

Question 55

a quantity or number of sth that is important or large enough to be noticed or to have an effect

Answer 55

Significant amount

Question 56

a short phrase that is easy to remember and that is used in politics or advertising

Answer 56

Slogan

Question 57

advertising material sent by email to people who have not asked for it

Answer 57

Spam

Question 58

a low price for sth in a shop, usually for a short time

Answer 58

Special offer

Question 59

the practice of promoting products in a way that does not appear to be advertising , such as by product placement (=showing products in films or television programmes)

Answer 59

Stealth marketing

Question 60

to try to have an effect on a particular group of people

Answer 60

Target

Question 61

a general change or development

Answer 61

Trend

Question 62

to persuade sb to do sth by making them believe sth that is not true

Answer 62

Trick

Question 63

(informal) very big

Answer 63

Whopping maar liefst

Question 64

to sell sth with the help of advertising

Answer 64

Market