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xEngels 3 > Unit 6📍 > Flashcards

Unit 6📍 Flashcards

1
Q

All of the advertisements, posters, billboards, etc. that are created to promote a product or service at a particular time

A

Advertising campaign

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2
Q

a long, narrow advertisement on an website

A

Banner

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3
Q

a large board near a road where advertisements are put

A

Billboard

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4
Q

the general impression that a product, company, organization etc. gives to the public

A

Brand image

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5
Q

a small advertisement that you put in a newspaper if you want to buy or sell sth, employ sb, find a flat etc.

A

Classified ad

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6
Q

an advertisement on TV or on the radio

A

Commercial

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7
Q

A person who buys things or uses services

A

Consumer

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8
Q

To plan and make a drawing of how sth will be made

A

Design

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9
Q

Ontwerp.

A

Design

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10
Q

to put sth in a place where people will see it or where it will attract attention

A

Display
(weergave)

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11
Q

An arrangement of things in a public place for people to see

A

Display

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12
Q

A public statement that you give official support or agreement to a plan, statement, decision, etc.

A

Endorsement

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13
Q

Something that has happened to you (often sth unusual or exiting)

A

Experience

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14
Q

To have sth happen to you, to feel

A

Experience

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15
Q

A small sheet of paper that advertises a product or an event and is given to a large number of people

A

Flier

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16
Q

Small amounts of products that you don’t have to pay for, which are given to you to test, try out, taste, etc.

A

Free samples

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17
Q

a type of large thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, etc. often on a particular topic.

A

Glossy magazine

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18
Q

most of, the majority of

A

Great part of

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19
Q

the people and activities involved in producing sth, providing a service, etc.

A

Industry

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20
Q

to have an effect on or power over sb/sth so that he/she/it changes

A

Influence

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21
Q

the power to affect, change or control sb/sth

A

Influence

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22
Q

information that a person has who knows a lot about a group or an organization because they are a part of it

A

Insider knowledge

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23
Q

a short tune that is easy to remember, often used in advertising

A

Jingle

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24
Q

to start sth new or to show sth for the first time

A

Launch

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25
Q

a printed symbol or design that a company or an organization uses as its special sign

A

Logo

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26
Q

products that are beautiful and very expensive

A

Luxury goods

27
Q

the largest number or part of a group of people or things

A

(Vast) majority

28
Q

to make sth in large quantities using machines

A

Manufacture

29
Q

a country, an area or a group of people that buys sth

A

Market

30
Q

a company that creates advertising for other companies’ products

A

Marketing agency

31
Q

very big

A

Massive

32
Q

the smaller number or part of a group, less than half

A

(Tiny) minority

33
Q

not very large

A

Modest

34
Q

extremely great or strong

A

Overwhelming

35
Q

to make sb do sth by giving them good reasons

A

Persuade
overtuigen

36
Q

an advertisement that appears on your computer screen suddenly while you are browsing the internet

A

Pop-up ad

37
Q

something that you give to sb or receive from sb

A

Present

38
Q

to show sth that you have prepared to people

A

Present

39
Q

the money that you make when you sell sth for more than it cost you

A

Profit
winst

40
Q

a written or spoken statement or agreement that you will or will not do sth

A

Promise

41
Q

to say definitely that you will do or not do sth or that sth will happen

A

Promise

42
Q

to advertise sth in order to increase its sales or make it popular

A

Promote

43
Q

a part or share of a whole

A

(Large) proportion
aandeel

44
Q

something that you buy

A

Purchase
aankoop

45
Q

to buy sth

A

Purchase

46
Q

a sum of money that is paid back to you, especially because you have paid too much or you are not happy with sth you have bought

A

Refund
Terugbetaling

47
Q

to pay sb back a sum of money, especially because they have paid too much or they are not happy with sth they have bought

A

Refund

48
Q

to do detailed an d careful study of sth to find out more information about it

A

Research

49
Q

detailed and careful study of sth to find out more information about it

A

Research

50
Q

a person or company that sells goods to the public

A

Retailer

51
Q

a possibility of sth dangerous or unpleasant happening; a situation that could be dangerous or have a bad result

A

Risk

52
Q

to do sth that may mean that you get into a situation which is unpleasant for you

A

Risk

53
Q

a small number or amount of sb/sth that is looked at, tested, examined, etc.

A

Sample

54
Q

to try a small amount of sth to see what is is like

A

Sample

55
Q

a quantity or number of sth that is important or large enough to be noticed or to have an effect

A

Significant amount

56
Q

a short phrase that is easy to remember and that is used in politics or advertising

A

Slogan

57
Q

advertising material sent by email to people who have not asked for it

A

Spam

58
Q

a low price for sth in a shop, usually for a short time

A

Special offer

59
Q

the practice of promoting products in a way that does not appear to be advertising , such as by product placement (=showing products in films or television programmes)

A

Stealth marketing

60
Q

to try to have an effect on a particular group of people

A

Target

61
Q

a general change or development

A

Trend

62
Q

to persuade sb to do sth by making them believe sth that is not true

A

Trick

63
Q

(informal) very big

A

Whopping
maar liefst

64
Q

to sell sth with the help of advertising

A

Market

xEngels 3 (8 decks)

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