Unit 6 Flashcards
1
Q
What are possible problems media producers might face when using twitter to market a digital media product ?
A
- Not enough characters to explain about the product
- Potential for negative reviews by audiences
- Proliferation of traffic so messages may get lost
2
Q
How has social media contributed to a change in the way music is distributed ?
A
- Music uploaded to VOD sites such as YouTube allowing music to be instantly shared, Links can be shared to social media, People can be tagged in these social media posts
- Collaboration on soundcloud allow artist to easily work together, so prosumer can connect globally and share music without being in a record label
3
Q
Explain ways that social media can be linked to the change between the digital and traditional global distribution of media products
A
- Social media can be linked to sale of niche products through viral marketing, as social media sites such as facebook can promote the material of niche artists to a specific fan based opposed to a mainstream one
- Social media has allowed the easier distribution of music, Songs can be uploaded to VOD sites such as YouTube. Links directly to the song can then be shared on social media to reach a mass audience
4
Q
How does social media have an impact on crowdsourcing personnel for a project
A
- Social media services such as LinkedIn allow professionals to connect with each other
- Professionals can post messages for collaboration across Twitter and Facebook asking for services
5
Q
Advantages of using online technologies when brainstorming a project globally
A
- Social media such as Skype allow for real time video calls, allowing members of the team to see and interact with each other. Allows presentations to be delivered remotely
- Ideas and designs can be sent instantly to gain feedback by methods such as WhatsApp , meaning process is both fats and secure
6
Q
Explain reasons why acts of legislation impact on the content of social media marketing
A
- Acts of legislation, such as Data Protection Act, Mean that information put on professional networking site by third parties needs to be checked for accuracy, so information is not misleading to a consumer
- Guidelines of acts legislation such as the DPA, mean that an individuals personal information cannot be distributed, which means all social media posts need to be checked against trolling or leaked information
7
Q
Identify ways that the media effect debate relates to the use of social media channels
A
- Moral panic of social media having a negative impact on body image and mental health
- Bullying and trolling negatively impact on teenagers
- Allows continued exposure to celebrity culture
8
Q
Identify possible problems when using social media in the workplace
A
- Staff saying negative comments about their workplace is likely to be breach of contract
- Lack oof attention to workplace duties (distraction)
- Staff usage can be tracked online
- Personal comments may cause offence or be “un pc” leading to potential damage to workplace reputation
9
Q
How can social media channels be used differently to promote a new business specialising in digital animation
A
- VoD such as YouTube to showcase the animation
- Twitter to gain updates about new commissions and production practices
- Facebook to launch competitions
- Instagram to display adverts/posters for new animation
10
Q
What are benefits of using business networking app
A
- Connection with other professional in the Same sector
- The ability to search for a job in the sector you want
- Testimony reviews by colleagues and professionals you have worked with
11
Q
Explain ways that using microblogging app can be beneficial for prosumers
A
- Twitter is beneficial because links to video can be shared quickly such as when the sidemen post links to new videos every Sunday via twitter
- Companies and brands can be tagged in on Twitter in a post, such as when Sidemen and Faze Clan collaborated on a outage video, which both brands tagging each other in their posts
12
Q
Explain ways in which microblogging app is different to a photo sharing app, using specific examples
A
- The apps are different because a microblogging app can be a place to voice options and thoughts but a photo sharing app is place to upload photographs and videos of activities and places, such as KSI giving his option about his next boxing opponent on twitter, while posting photo of him training on instagram
13
Q
How are crowdfunding and crowdsourcing different using examples
A
- Crowdfunding and Crowdsourcing are different
because crowdfunding is when you ask people online to invest financially to fund your project whereas crowdsourcing is when you ask for ideas, personnel or resources for your production. CoVi is an example of a project run by Indiegogo that was crowdsourced and crowdfunded
14
Q
Identify online project development tools and explain how each of them can be linked to the concept of globalisation
A
- Skype can be used for telephone conferring meaning people on the other side of the world are in touch like the concept of a global village
15
Q
Explain disadvantages for a musician using social media to promote their new release
A
- Artists such as Ed Sheeran announce a new release on Twitter and a problem is bullying/Trolling and negative abuse for his looks
- Artists such as Metallica have stated that streaming sites such as YouTube contribute to piracy because users rip the music illegal such as “Keep vid”
16
Q
Identify contemporary case studies that reflect concerns about social media products and young people
A
- Amanda Todd committed suicide in 2012 In USA owing to being stalked by and older man on facebook
- Ask.fm is blamed for 7 deaths in 2016 due to bullying online with tolls calling the victims fat and ugly
17
Q
Identify public figures who have been accused of using social media inappropriately
A
- Donald Trump
- Piers Morgan
- ANdrew Tate
- Elon Musk
18
Q
Describe how an online television station and an online newspaper might use one particular social media channel differently from each other. Use specific examples to support your answer.
A
- Twitter updates are used differently by The Daily
Mail and Netflix, as the newspaper sends a written tweet out to subscribers every time it updates and Netflix uses it to sneak preview shows often with video content . - Snapchat is used by The Sun newspaper to offer users access to a 24 hour only online edition full of celebrity gossip to target younger audiences whereas Amazon Prime TV use Snapchat to update Prime users to trailers of new shows similar to what they already watch.
19
Q
THree advantages of a prosumer using a photo sharing app to promote a new film they have made
A
- Have access to specific film fan audiences by including use of hashtags when posting content
- Can tag in larger production companies to reach them to promote their talents
- Has the opportunity to gain feedback from audiences and respond through comments
20
Q
Explain ways that a digital pinboard app can be used to generate ideas for the production of a new digital media product
A
- Acts as a digital moodboard so inspiration for characters, set, locations or house style can be communicated clearly to others involved in the production
- Professional focus boards can be set up on such apps with specific subject titles. They can connect users with similar content and focus boards which gives the opportunity to collaborate with other professionals
21
Q
Explain ways that online technologies have had an impact on how digital games are produced and distributed.
A
- Online technologies and cloud services have allowed audiences to access programs such as Unity and Flowlab meaning that users can now create content, save it in the cloud and share it with friends
- The expansion of Broadband speeds and Wi-fi connections have allowed for the mass downloading of new games via the internet so users no longer have to buy physical copies for games consoles
22
Q
Identify ways that social media has had an impact on the process for applying for jobs
A
- Social media services such as Linked In allow
potential employers to see reviews of personal skills and they can quickly search for references from ex- employers to verify content - Users of social media have to be careful that privacy settings are addressed so that potentially damaging content on their personal pages cannot be accessed by potential employers
23
Q
Describe advantages of using project development tools in the workplace to plan the production of new digital media product
A
- Online planning tools, including virtual meeting environments such as Mikogo, can be used in the workplace to successfully reach colleagues at other braches meaning that travel costs are cut down and content is recorded
- Website tools, such as SEO tool Screaming Frog, can be used to track the reach of marketing material in a project so decisions can be made about how to better reach audiences throughout a campaign
24
Q
Identify advantages of globalisation with reference to the production of digital media products.
A
- Reaching a wider audience means greater opportunity for making profit from media products such as blockbuster film
- Opportunities for collaboration between different production companies and cultures (e.g. Slumdog Millionaire
- Ease of collaboration with personnel and crowdsourcing globally owing to technological convergence and instant communication methods
25
Identify ways social media contributes to anti-social behaviour
- Cyberbullying
- Trolling
- Emotional or Sexual Harassment
- Isolation
26
Explain how social media could be seen to contract the concept of a global village
- Social media is mainly used between friends which means only those you know access content, whereas the global village means that you contact others around the world
- Social media such as Instagram gives a limited viewpoint based on your interests such as sport or fashion often run y larger media companies. This means alternative viewpoints or representations aren’t widely shared, which was the original idea of a global village
27
Explain ways that the role of regulatory bodies impacts on the content that news providers post on their social media channels
- Regulatory code for practice means that any content news providers posts should not break privacy laws, this means photographs shouldn’t be taken without a persons consent
- Regulatory code of practice means that any content news providers post on social media should be accurate, if false information is posted online then the news companies could be sued for libel
28
Identify negative consequences that individuals face when posting content on social media and explain how this could be avoided
- Being trolled or bullied online for posting selfies, this could be avoided by ensuring your accounts are set to private so your content is not seen by those you trust
- losing your job or damaging employment consequences, this could be avoided by ensuring you do not write any negative comments about the place you work or employers that could bring them into disrepute
29
Ways that social media allows producers to collaborate when working on a project
- Video calls Face to face meetings
- Instant messaging of ideas
- Creating and sharing digital mood boards
30
Explain ways that globalisation can support the production of a digital media product
- Can allow personnel to have input from all over the world which means there will be a wide variety of content ideas from a range of cultures so wider audiences can be targeted
- Can allow greater access to funding because indie companies can crowdfund from around the globe which means better resources can be purchased to create a more professional product
31
Explain ways that social media can be used to communicate ideology
- People share their political values and beliefs instantly. This means that people make their viewpoints heard more regularly about a national or international issue allowing for a globate debate and discussion
- Social media influencers have the potential to promote alternative viewpoints to many people
This may lead to people finding out about events or groups which can have a positive impact on marginalised people
32
Disadvantages for traditional media regulators
- difficult to regulate content such as images on private social media accounts unless their is complaints
33
One advantage individuals in the uk have when they post on social media
- An advantage is that you an express your own
views, This allows you to engage in debate with like-minded individuals
- An advantage is that you are able post updates
about your life to your friends and family, This
means that you can engage in conversation
about different topics without the fear of being
watched or censorship by the government
34
Other than online collaboration list reasons Media professionals use social media
- Crowdfunding
- Crowdsourcing
- Global Reach
- Target Niche audiences
35
Explain why targeting a niche audience is beneficial for media professionals
- Targeting niche audiences means professionals can streamline marketing, to engage a specific demographic to build up a loyal fan base
36
Identify and explain how social media tools have allowed media professionals to collaborate
- Social media can allow media professionals to discuss planning ideas in real time. An example of this is FaceTime where meetings can be held via video call and so key production decisions can be made without waiting for email responses
- Social media channels have allowed media professionals to add content to collaborate during the stage of production, An example of this is SoundCloud where multiple musicians can add audio to create a full online composition that can distributed globally
37
Explain advantages of using social media to source personnel for the production of a TV programme
- Social media allows TV professionals to post their showreels and CV. This means that the producer can select specific staff based on the skills that they need to produce the programme
- Producers can advertise for TV personnel for free on social media meaning they don’t have to pay for a job advert or media recruitment company and can put unlimited direct links to previous work to attract the best staff
38
Identify and explain negative cultural effects that are thought to be caused by using social media channels
- One negative cultural effect is that people are addicted to mobile phones owing to the number of large number of social media apps that are being continually updated and checked
- One negative cultural effect is that social media promotes false body images through edited and filtered photos uploaded by celebrities and influencers
