Unit 5: Listing Presentation Package Flashcards
Preparation of Listing Presentation Package should include
- Comparative Market Analysis
- Estimated Seller Proceeds
- Why List?
- Why Us? (your firm and you as an agent)
- The physical or visual material should be used
in conjunction with verbal explanation and
amplification
The comparative market analysis (CMA) is really a
comparison analysis used by real estate agents to aid in
determining a….
proper list price for a property
BY using comparable properties, the CMA reflects the REALITY of the MARKETPLACE.
When relevant property data are selected, the CMA reflects the realities of the marketplace. It should include the following 3 separate areas:
1.Comparable properties on market now
2.Comparable properties reportedly sold 6 months prior
3.Comparable properties reportedly expired prior six months
The reported-sold 6 months prior is more valuable than the current properties on the market because it shows actual sales price.
Since no 2 properties are the same, when comparing similar properties adjustments to the subject’s selling price for the property should be made. Adjustments that are superior to the subject’s property should lower the selling price, and adjustments that are inferior to the subject’s property should increase your subject’s selling price.
The estimated seller’s proceeds should show what the seller would net, based on a particular sale price.
How to estimate seller proceeds?
- Sales Price _________
- Loans _________
- Commission _________
- Closing costs _________
- Net equity [1 – 2 – 3 – 4] _________
- Credits _________
- Proceeds [5 + 6] _________
- Less notes carried _________
- Cash proceeds [7 – 8] _________
Why would an owner want to sell without an
agent?
The owner believes by avoiding paying a
commission they will end up with more money. The real person that ends up saving is not the seller but rather the buyer.
