Unit 4 Ratios Flashcards
why are ratios useful
help standardize info from financial statements for comparison
describe flexibility of ratios
any numbers of ratios can be used, modified or created for a unique situation
describe how ratios allow focus
help spot trends and point in a direction to investigate
describe how ratios allow evaluation
evaluate if a firm is reaching its stated goals
benchmarking
process of doing a financial analysis on a firm and comparing it to other similar firms
Types of comparison methods
Trend analysis
Cross-Sectional analysis
Progress Measurement
Describe Trend Analysis
look at a firms ratios over time
Describe Cross-Sectional Analysis
compare ratios between firm and peer group
Describe Progress Measurement
compare ratios to goals
2 pitfalls to ratios
Timing issues
Accounting issues
2 types of timing issues with pitfalls
Seasonal firms - different growth rates in different seasons
High-growth firms - balance sheets are from one point in time, income statements are an average over 1 year. Growth was much slower at start of year, creating timing issue. Can mitigate by using average of 2 balance sheets.
Describe accounting issues with ratios
firms can have different accounting policies and may appear different, even though they are economically identical ie each may use different inventory systems
5 types of ratios
Liquidity Activity (efficiency) Leverage (financing, solvency) Profitability Market
Describe liquidity ratios
measure ability to meet short term obligations
Describe Activity ratios
aka efficiency ratios
measure how well a firm uses assets to generate cash
Describe Leverage ratios
aka financing/solvency ratios
measure how a firm in financed
proportions of equity and debt to finance assets
Describe Profitability ratios
directly judge how profitable a company is compared to past or to competitors