Unit 4 Media Flashcards
Public opinion
-(not individual)
-(attitudes or opinions)
- on political events, policy issues and elected officials
Values
-principle
- shape opinion
-Basic principles that shape a persons opinion on political beliefs
Political Ideology
- set of beliefs
- philosophy on government
- a cohesive set of beliefs that form a general philosophy about the role of the government
Magic number for sample sizes
1,000 !
Political socialization
-induction into politics
-learning about political system
-the induction on individuals into the political culture
-learning underlying beliefs and values on which the political system is based
Agents of Socialization
-school, parents
-kids tend to absorb political views of parents
-social institutions that help shape political beliefs and values
Margin of Error (What is it?)
-error when sample is too small
-Sampling error that arises based on the small size of the sample
Margin of Error (How it works)
- we can expect 3.1% of uncertainty with a 1,000 person poll
- it shows that there’s a percent chance that one person will pull better than the other
Skimming and Scanning
- shorter articles and flashier headlines in the trend
-most Americans read news online
-Americans today are more likely to read the news by skimming and scanning multiple headlines than reading long articles
Sample
-small group to represent entire population
-a small group selected by researchers to represent the most important characteristics of an entire population
Bandwagon effect
- polling results convince people to support a candidate identified as the victor
- likely in a presidential election
- a candidate who has momentum, also finds it considerably easier to raise campaign funds
Public opinion polls (what it is)
- scientific instruments for measuring public opinion
- a sample
Types of public opinion polls
- simple random sample (probability): used in business and marketing, every individual in the population has an equal probability in being a respondent
- random digit dialing: respondents are selected from a random list of 10 digit numbers to avoid bias
Fundamental values of Americans
- liberty, justice, and equality of opportunity
Fundamental values of Americans (Liberty)
- freedom from government control
Fundamental values of Americans (Justice)
- fairness of how rewards and punishments are delivered by governments and courts
Fundamental values of Americans (Equality of opportunity)
- shared American ideal that all people should have freedom to use the talents and wealth they have to reach their full potential