Unit 4 Media Flashcards

1
Q

Public opinion

A

-(not individual)
-(attitudes or opinions)
- on political events, policy issues and elected officials

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2
Q

Values

A

-principle
- shape opinion
-Basic principles that shape a persons opinion on political beliefs

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3
Q

Political Ideology

A
  • set of beliefs
  • philosophy on government
  • a cohesive set of beliefs that form a general philosophy about the role of the government
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4
Q

Magic number for sample sizes

A

1,000 !

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5
Q

Political socialization

A

-induction into politics
-learning about political system
-the induction on individuals into the political culture
-learning underlying beliefs and values on which the political system is based

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6
Q

Agents of Socialization

A

-school, parents
-kids tend to absorb political views of parents
-social institutions that help shape political beliefs and values

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7
Q

Margin of Error (What is it?)

A

-error when sample is too small
-Sampling error that arises based on the small size of the sample

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8
Q

Margin of Error (How it works)

A
  • we can expect 3.1% of uncertainty with a 1,000 person poll
  • it shows that there’s a percent chance that one person will pull better than the other
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9
Q

Skimming and Scanning

A
  • shorter articles and flashier headlines in the trend
    -most Americans read news online
    -Americans today are more likely to read the news by skimming and scanning multiple headlines than reading long articles
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10
Q

Sample

A

-small group to represent entire population
-a small group selected by researchers to represent the most important characteristics of an entire population

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11
Q

Bandwagon effect

A
  • polling results convince people to support a candidate identified as the victor
  • likely in a presidential election
  • a candidate who has momentum, also finds it considerably easier to raise campaign funds
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12
Q

Public opinion polls (what it is)

A
  • scientific instruments for measuring public opinion
  • a sample
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13
Q

Types of public opinion polls

A
  • simple random sample (probability): used in business and marketing, every individual in the population has an equal probability in being a respondent
  • random digit dialing: respondents are selected from a random list of 10 digit numbers to avoid bias
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14
Q

Fundamental values of Americans

A
  • liberty, justice, and equality of opportunity
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15
Q

Fundamental values of Americans (Liberty)

A
  • freedom from government control
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16
Q

Fundamental values of Americans (Justice)

A
  • fairness of how rewards and punishments are delivered by governments and courts
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17
Q

Fundamental values of Americans (Equality of opportunity)

A
  • shared American ideal that all people should have freedom to use the talents and wealth they have to reach their full potential
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18
Q

America’s level of political knowledge

A
  • poor political knowledge
  • poses threats to democracy
  • the average American has little formal knowledge of policy debates or of political institutions, processes, or leaders.
19
Q

Misinformation

A
  • false, inaccurate, or misleading information in the media, especially social media
  • manipulated or fabricated content, or satire
  • 4/10 Americans report coming across fake news
20
Q

What groups of Americans are most likely to express political opinions?

A
  • higher income constituents
  • citizens who are more affluent and educated
  • vote at higher rates, more likely to contribute money to political campaigns
21
Q

Conservative views

A
  • support social and economic status quo
  • don’t like new formulas and economic arrangements
  • large and powerful government is threat to individual freedom
22
Q

Liberals Views

A
  • support social and political reform
  • support government intervention in the economy
  • more economic equality
  • expansion of federal social services
  • have more concern for the consumers and the environment
23
Q

Why do political leaders communicate through social media?

A
  • to promote their policy agenda
  • to promote agenda
  • more inexpensive way to promote
24
Q

Liberals on domestic issues

A
  • (progressive taxes, fair economic system, more federal programs and gay/abortion rights)
  • supporting gov’t agencies to support a fairer economic system and upward mobility, and a progressive tax system
  • expanding federal safety net (childcare and healthcare programs
  • concerned with protecting reproductive rights for women, and lgbtq rights
25
Q

Conservatives on domestic issues

A
  • large government is a threat to individual freedom, small businesses, free markets, democracy
  • supporting cutting taxes and reducing spending
  • support traditional family arrangements, against abortion and same-sex marriage
26
Q

Liberals on foreign issues

A

-Oppose U.S. military intervention in other countries, unless to protect ally
-support internal organizations (UN, NATO)

27
Q

Conservative on foreign affairs

A

Traditional
- support a strong military
- protect international free trade
Socialist/populist
- isolationist approach

28
Q

Most American identity

A

Mostly as moderate (37%)
Same as conservative (36%)

29
Q

Relationship between public opinion and government policy

A
  • shifts in public opinion lead to changes in policy
  • changes in policy lead to shifts in public opinion
  • sometimes public opinion and policy don’t align
  • officials policy don’t align with public opinion because they favor other groups better
30
Q

What happens when Americans lack political knowledge?

A
  • cannot defend political interests, rights and freedoms
  • politically ignorant people are more influenced by political elites, media, and special interests
  • can contribute to political and economic inequality
31
Q

The media

A
  • print and digital forms of communication, including television, newspapers, radio, the internet and social media, intending to convey information to large audiences
32
Q

Key roles of the media

A
  • inform public about current political issues and events
  • provide a forum for candidates, politicians, and the public to debate policies and issues (act as watchdogs)
33
Q

Soft news

A

-(US media) Entertainment, sports, and celebrity news

34
Q

Hard news

A

Coverage of politics and government

35
Q

Adversarial journalism

A

Journalist have a stance of opposition towards the government or public officials (what make democratic governments work)

36
Q

Framing

A

Presenting information from a certain perspective in order to shape audiences comprehension of that information.

(Example- during battle with ukraine, liberal framed him as strong president, and conservative framed him as weak)

37
Q

Priming

A

Calling attention to some issues and not others, when evaluating a public official

-the media can alter how voters make choices

38
Q

News aggregators

A
  • organize content from diverse digital news organizations
  • stories that are at the top of news aggregators are the most read or watched
  • Google news, and Reddit are examples
  • a way to avoid partisan
  • effect in learning about the world from international perspectives and way to increase political awareness
39
Q

Filter bubbles

A
  • partisan media environments in which users are exposed to opinions and information that conforms to existing beliefs
40
Q

FCC

A

Prevents obscenity, indecency, and profanity

41
Q

Equal time rule

A

Broadcasters must provide candidates for political office with equal opportunities to communicate their messages to the public

42
Q

Right of rebuttal

A

Individuals have the right to respond to attacks made on radio or television broadcast

43
Q

Conformation bias

A

The tendency to favor information that confirms beliefs and discontinuing information that contradicts their beliefs

44
Q

Algorithms

A